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In considering the overall direction of NCAIED's Reservation and Economic Summit ("RES") Conference marketing effort, how would you rate:
Excellent Very Good Good Fair Poor
the RES Conference vision and direction.
the overall conference today, compared with a year ago?
the registration pricing of the conference and Expo?
the efficiency of the conference?
NCAIED's skill in marketing the conference?
the ability to develop strong client/consumer promotions?
the regular introduction of new services?
the introduciton of new, innovative services?
NCAIED's focus on improving conference attendee satisfaction?
the quality of relationships with sponsors?
NCAIED's effectiveness with clients?
the quality of the promotional activites?
the quality of conference support materials?
 
 
Doing Business With The National Center ("The Company")
Strongly Agree Agree Neutral Disagree Strongly Disagree
NCAIED's leadership is fully committed to the long-term success of their partners and sponsors.
Top management responds adequately to needs in the marketplace.
Top management strengthens the company's competitive position.
NCAIED's leadership can be trusted to do what they say they will do.
NCAIED's leadership is committed to support and work with potential clients needs.
NCAIED and Regional Offices are unified, moving in one direction together.
NCAIED and Regional Offices share a positive, winning attitude.
There is effective communications between the promotion NCAIED and the Regional Offices.
NCAIED and Regional offices listens to and understands the client needs.
NCAIED's National Office marketing is aligned in support of the Regional Offices.
There is effective communications between NCAIED'S marketin group and the RES Conference event team.
NCAIED's marketing staff listens to and understands the RES Conference event teams need.
Employees understand the company's vision and values.
 
 
How effective would you judge...
Very Effective Effective Neutral Ineffective Very Ineffective
The strategic direction of the RES Conference.
The marketing plans for the RES Conference.
NCAIED's (the company) investment in brand marketing this year.
The company's plan for media advertising.
The advertising creative executions.
The (Brand Slogan) advertising for RES Conferene.
The company's planned channel support.
 
 
 
In evaluating the NCAIED's RES Conference competitive position, we are:
 
aggressively pursuing market leadership.
 
flexible in meeting clients's needs.
 
reactive, following major competitors' actions.
 
less effective than other competitors.
 
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