QuestionPro Survey

MKTG 520: Marketing Management Spring 2007

Please take a few moments to complete this survey on Shampoo Industry.

This survey is part of MBA study
Survey time is no more than 10 minutes

1.

* How often do you wash your hair on average

More than 2 times per day

2 times per day

1 time per day

Every other day

Every 2 days

Once per week

2. Please rate these brands with respect to your pereference

	Strongly Like	Like	Neutral	Don't Like	Strongly Hate
* Herbal Essences

* Pantene Pro-V

* Head & Shoulders

* Sunsilk

* Dove

* Jhonson & Jhonson

* Palmolive

* Sparkle

3.

* I wash my hair using

Bottle Shampoo

Sachet Shampoo (small plastic package)

Soap

4. Think about the reasons why you use a particular brand of shampoo

5.

* Where do you buy your shampoo? (Please choose all that apply)

Grocery store

Salon

Convenience store

Beauty supply store

Discount super stores (Carrefour, Spinneys, Hyper One, etc.)

Other

6.

How many different shampoos have you used in the past 6 months?

7.

* I prefer a shampoo that contains herbal products.

Yes

No

8.

* Generally, how important is the price of shampoo? ...And will you try a different shampoo? *

Very Important

Somewhat important

Not important

9.

* Generally, do you open a shampoo container in the store just enough to test the aroma?

Always if it is one I have not bought before.

No, aroma is not so important to me.

I will not purchase a new shampoo without testing its aroma

10.

* I prefer a shampoo that leaves my hair:

Squeaky clean

Easy to comb through

Smelling good

Other

11.

* Have you EVER used SUNSILK shampoo?

Yes

No