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| * 1. Have you ever bought a Puma product? |
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| 2. What kind of products did you buy? |
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| 3. How would you rate Puma's current procuts? |
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| * 4. How would you rate Puma's style? |
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| * 5. Do you think Puma should advertise more? |
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| * 6. What is your favorite color |
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| * 7. Have you ever bought a car or are you concidering buying a car in the near future (less than a year)? |
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| * 8. What color is your car, or what color would you like your car to be if you owned one? |
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| * 9. How much do you, or would you, usually spend on a car? |
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| * 10. What type of car(s) do you, or would you, buy? |
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| * 11. Have you ever customized your car? |
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| 12. If yes, what do you like to customize? |
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| * 13. Have you ever bought a Mini Cooper? (if no then skip next two questions) |
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| 14. How would you rate the service at Mini Cooper? |
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| 15. What color did you get your Mini Cooper? |
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| * 23. If Puma made a car with Mini Cooper, what should they primarily advertise on? |
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| 26. Give your opinions on the Puma-designed Mini Cooper | | |
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| * 27. Which of minicooper's current styles would you like to see in the special Puma edition (you may select more than one answer)? |
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| * 29. What is your maritial status? |
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