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We, a group of International Business Economics students (University Maastricht, the Netherlands), are conducting a market research project concerning brand loyalty at McDonald's. The survey will be conducted in the Netherlands and Hungary, looking for significant differences between the two countries. For this purpose, we kindly ask you for a few minutes of your time by filling out the questionnaire below. All information will be treated anonymously and confidentially. Thank you for your co-operation!
 
1. Did you ever visit McDonald's?

(If no, then this questionnaire is not relevant to you, thank you for your time)
*  
Yes (1) No (2)
 
 
2. How many times a month do you visit McDonald's, on average?
*  
0 1-2 3-5 6-10 More than 10
 
 
3. How many times a month do you visit other fastfood restaurants, on average? (such as Burger King, Pizza Hut, Kentucky Fried Chicken etc)?
*  
0 1-2 3-5 6-10 More than 10
 
 
4. Since when are you visiting McDonald's?
less than 1 year 2-5 years 5-10 years 10-15 years more than 15 years
*  
 
 
5. Thinking about your most recent visit to McDonald's, to what level of satisfaction do you rank that visit:
Very Poor About Average Superior
*  
 
 
6. What factors do you consider important when visiting McDonald's?
Not important at all Neutral Very important
* Product assortment
* Price
* Food quality
* Discounts / coupons
* Nutrition
* Waiting time
* Distance to McDonald's
* Service
* Convenience
* Charity (Ronald McDonald's house etc)
 
 
7. Please rate your level of agreement with the following statements:
Totally disagree Neutral Fully agree
* I think I will vist McDonald's again in the near future
* I believe McDonald's deserves my loyalty
* Over the past years, my loyalty to McDonald's has grown stronger
* Promotional activities stimulate me to go to McDonald's
* Compared to other fastfood restaurants that are available, would you say that McDonald's is worse
* McDonald's provides good value-for-money
* I would not recommend McDonald's to others
 
 
8. How long are you willing to travel to a McDonald's restaurant? (one-way)
*  
less than 5 minutes 6-10 minutes 11-20 minutes 21-40 minutes more than 40 minutes
 
 
9. How much time do you spend during a McDonald's visit, on average?
*  
less than 3 minutes 3-5 minutes 6-10 minutes 11-20 minutes more than 20 minutes
 
 
10. How much money do you spent at McDonald's, on average? (per person)
*  
Less than €1 €1-€2 €2-€5 €6-€10 More than €10
 
 
 
*  
   
 
 
12. 
* Please indicate your gender:
Male Female
 
 
13. 
* Please indicate your nationality:
Dutch German Spanish Other
 
Please contact [email protected]. or click here if you have any questions regarding this survey.
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