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100%
 
1. 
Q1. Have you ever heard of Sony Corporation?
 
Yes
 
No (please go to Question Q.6)
 
 
2. 
Q2. Have you ever bought any Sony's electronics products?
 
Yes
 
No (please go to Question Q.5)
 
 
3. Q3. How do you feel about the following statements? (please tick the box that matches your view most closely)
Strongly agree Agree Neutral Disagree Strongly disagree
Sony Corporation is an innovative firm?
Sony's electronics products are innovative?
I feel positive towards Sony Corporation.
I feel positive towards Sony's electronics products.
Sony provides a differentiated electronics product.
 
 
4. Q4. How important do you find the following when buying a Sony's electronics product? (please tick the box that matches your view most closely)
Totally important Important Neutral Unimportant Totally unimportant
After-sale service (warranty)
Brand name
Function
Previous experience with Sony
Price
Quality
Styling/Appearance
 
 
5. 
Q5. What is/are the factor(s) that prevent you to purchase Sony's electronics products?
 
After-sale service (warranty)
 
Brand name
 
Function
 
Previous experience with Sony
 
Price
 
Quality
 
Styling/Appearance
 
Other, please specify
 

 
 
6. 
Q6. How old are you?
 
less than 18
 
18 - 30
 
31 - 45
 
46 - 60
 
over 60
 
 
7. 
Q7. What is your education level?
 
Primary
 
Secondary
 
High school
 
University
 
Postgraduate
 
 
8. 
Q8. What is your gender?
 
Male
 
Female
 
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