QuestionPro Survey

* What Brands of Toothpaste have you heard of?

* For which Brands of toothpaste have you seen an ad?

* What do you remember about the ads for Colgate?

* What do you remember about the ads for Pepsodent?

If your favourite brand is different from Colgate/Pepsodent, what do remember about its ads? Please specify the brand also.

Other than the brands that you just mentioned, which of the following brands of toothpaste have you heard of?

Please rate Pepsodent on the following attributes on a scale of 1 - 7 (with 7 being the highest):

Please rate Colgate on the following attributes on a scale of 1 - 7 (with 7 being the highest):

Please rate Close Up (or your preferred brand, if different from Colgate/Pepsodent)on the following attributes on a scale of 1 - 7 (with 7 being the highest):

Please rank the following attributes in the order of importance you attach to them when choosing a brand of toothpaste. (1 - 7, 7 being the highest)

Strong Teeth
Fresh Breath
Gum Care
Prevent Cavities
Protection from Germs
Taste
White Teeth

Which of the following best describes your buying/usage pattern?

Always buy only the same brand

Keep switching between brands

Other reason.

I use a different brand, others in family use a different brand.

Buy the brand that is offering a promotion.

* If you switch between brands, which are the ones you use?

If your preferred brand of Toothpaste is not available at the store, what do you do?

Buy a variant (ex. Gel/Herbal instead of normal) of the same brand.

Buy a different brand that is available.

Go to another store & look for the same brand.

How long have you been using your current brand of toothpaste?

Which of the following brands of toothpaste have you ever used?

I like Pepsodent because...(also indicate how can Pepsodent be improved, if you feel so)

I dislike Pepsodent because...( also indicate how can Pepsodent be improved)

Age

* City

* Gender

* Number of kids in the family.