QuestionPro Survey

Strategic Marketing Project, University of Akron, Adham Gari

Please tell us what do you know about Victoria's secret brand. Is it

Overall, what is your reaction to the described brand?

What other brands of women things have you used? (Check all that apply.

What do you like least about your current brands?

What would be your main reason for buying the products?

Daily uses

Social events

Family life

Entertainment

Work

Evening

Gifts

Other

Overall, how interested are you in buying our brand if it were available? Please check one.

Not at all Interested

Not Very Interested

Neither Interested nor Uninterested

Somewhat Interested

Very Interested

Which of the following best describes your need for this products in our brand?

I really need this products in this brand.

This is a minor improvement over what I currently use.

It looks okay but is about the same as what I'm doing now.

My current brands would serve me better.

You've got to be kidding. Why would I need this product in this brand?

Based on the description, what price would you expect to pay Yearly for the products?

Assuming the new product is priced comparably to other major brands, would you say it is a...

Very poor value

Somewhat poor value

Average value

Fairly good value

Very good value

In what ways does the described brand appear to be superior to other brands?

Overall, what would be your most important factors in choosing this brand? Please check three.

Other than the product itself, which of the following would most influence you when deciding to buy these products?

Commentary on the Internet/Web site

Word-of-mouth

Sales/service representative

Industry publications

Advertising

Trade shows/events

Guarantee/warranty offers

Other