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What is Net Promoter® Score?
The NPS is a scoring model developed by Bain & Co. Consultant Frederick F. Reichheld.
How does it work?
It basically involves asking respondents to respond on a 0 -to- 10 point rating scale question - "How likely are you to recommend Company/Product to your friend/colleague?" - The scale is then divided into three sections :
- Promoters - Users who gave a 9 or a 10
- Passive - Users who gave a 7 or 8
- Detractor - Users who gave a score between 0 and 6
The system will then calculate the aggregate responses of each of the three categories as well as the "Net Promoter" -- i.e. Promoters minus the Detractors.
How can I add a Net Promoter® Score type question to my survey?
To add a Net Promoter® Score question type:
- Click on Add New Question link
- From the Advanced Question Types option select the Net Promoter Score question type.
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- Enter in the text for the question and click Save Question.
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- A 0 -to- 10 point rating scale is automatically added.
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License Restrictions
This feature/tools described here are available with the following license(s) :
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