This Sunday, four leading market research agencies will produce an entirely new kind of Super
Bowl event: a real-time mobile ethnography study of Super Bowl watchers!
Taking to the field with a championship team, they are going to show the power of mobile
qualitative to bring into the with consumers. SurveySwipe, BrandScan 360,
Beacon Research, and Hemispheres Research are joining forces on this ground breaking
The explosive growth of smart phones, coupled with their inherent location-based underpinnings make these devices the perfect platform to collect real-time, participatory feedback during the Super Bowl. We think this represents a huge opportunity to engage with your constituents in unique ways.
- iPhone Users will receive a PUSH notification to take a survey - just after the half-time break
- The survey will test ad recall as well
- Users will be asked to take photographs of their location as well as brands they are interacting with
- A report/analysis will be produced by Monday morning about the sentiment, brand etc.