100%

Focus Group Demographics

Contact Information

First Name

Last Name

Email Address

Which of the following best describe(s) your gender identity?

Male

Female

Other

Prefer Not to Say

Which of the following choices best represent your race or origin? (Choose as many as apply)

White (Examples: German, Irish, English, Italian, Lebanese, Egyptian)

Hispanic, Latino, or Spanish origin (Examples: Mexican or Mexican American, Puerto Rican, Cuban, Dominican, Salvadoran, Colombian)

Black or African American (Examples: African American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian)

Asian or Asian American (Examples: Chinese, Filipino, Asian Indian, Vietnamese, Korean, Japanese)

American Indian or Alaska Native (Examples: Navajo Nation, Blackfeet Tribe, Muscogee (Creek) Nation, Mayan, Doyon, Native Village of Barrow Inupiat Traditional Government)

Native Hawaiian or Other Pacific Islander (Examples: Native Hawaiian, Samoan, Guamanian or Chamorro, Tongan, Fijian, Marshallese)

Other race or origin

Prefer not to answer

What is your age?

19 – 25

26 - 34

35 - 54

55 - 64

65+

How many years of experience do you have as a farm owner?

Less than 1 year

1 to 5 years

5 to 10 years

10 to 20 years

More than 20 years

In which state is your farm located?

Which of the following best describes the community where your farm is located?

Rural

Suburban

Urban

Other

How many acres does your farm have in production?

Less than 1 acre

1 to 5 acres

5 to 10 acres

More than 10 acres

Do you own or rent the land you farm?

Own

Rent/Lease

Both

Other

How is your farm business structured?

Sole proprietorship

Partnership

Limited Liability Corporation (LLC)

Corporation

Other

What is your biggest source of household income?

Farming Income

Off-Farm Employment (Self or Spouse/Partner)

Retirement Income

Other

What do you produce on your farm? (select as many as apply)

Field Crops (grains, hay, etc.)

Specialty Crops (vegetables, herbs, etc.)

Fruit Crops

Livestock

Eggs

Dairy

Agritourism or Educational Programming

Value-added Products (jams, cider, fermented products, etc.)

Other (cut flowers, aquaculture, wool, etc.)

Which of the following best describes your growing practices?

Conventional

Certified Organic

Practicing Organic

Other

How do you sell your products? (select as many as apply)

Wholesale

Direct to Retailers

Direct to Restaurants

CSA/Direct to Consumers

Farmers Market or On-farm Sales

U-Pick

Other

What were your gross sales in farm products last year?

Less than $25,000

$25,000 - $50,000

$50,000 - $100,000

$100,000 - $250,000

$250,000 - $500,000

More than $500,000

Don't know

Not Applicable

What was or will be the greatest number of workers employed by your farm on any day during the growing season?

No employees

1 to 5 employees

6 to 10 employees

More than 10 employees

How many full-time employees (not including owner-operators) were employed on your farm last year?

No full time employees

1 to 5 full time employees

6 to 10 full time employees

More than 10 full time employees

How many additional employees does your farm plan to hire for any part of this year’s growing season?

No additional employees

1 to 5 additional employees

6 to 10 additional employees

More than 10 additional employees

Don't know

What percentage of your workforce is or will be:

	Percentage
Yourself	Percentage

Family Members	Percentage

Local U.S. Residents	Percentage

Seasonal H-2A or other non-U.S. residents	Percentage

Other	Percentage

What was the average hourly wage for workers on your farm last year?

Less than minimum wage

Minimum wage

$10 to $15 per hour

More than $15 per hour

Not applicable

Did your farm provide any of the following employee benefits last year? (select as many as apply)

No benefits

Health Insurance

Sick Leave/Paid Time Off

Retirement Contributions

Performance Bonuses/Profit Sharing

Ownership Equity (stock shares or equity interests)

Housing

Food, Farm Products, or Other Gifts

Not Applicable

If you own a farm or work on a farm, or if you are planning to start a farm business, which of the following best describes future plans for your farm?

Start a new farm business

Expand farming operations

Reduce farming operations

Maintain current level of farming operations

Wind down or retire from farming operations

Don’t know

Not applicable