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Were you born between the years of 1977-1990? If you answer NO, thank you for your time and cooperation.
 
Yes
 
No
 
 
 
Do you think a certain form of advertising is most appealing no matter which product/service is being offered?
 
Yes
 
No
 
 
Please rate your appeal in the following forms of advertising.
Very Appealing Appealing Not Very Appealing Least Appealing
TV Commercials
Radio Commercials
Billboard Ads
Internet Ads
Magazines
Flyers/Posters
Sponsorship/Endorsement
 
 
Rate the importance of the following advertising content?
Very Appealing Appealing Neutral Unappealing Very Unappealing
Bright Colors
Busyness/Flashiness
Celebrity Endorsements
Sex Appeal
 
 
 
In your opinion, does the importance of any specific content vary from product to product?
 
Yes
 
No
 
 
 
Please specify your race:
 
Caucasian
 
African American
 
Hispanic
 
Asian
 
Other
 
 
 
 
Gender:
 
Male
 
Female
 
 
 
Highest level of education completed:
 
Some High School
 
High School
 
GED
 
Some College
 
College
 
Other
 
 
 
 
What is your INDIVIDUAL annual income?
 
$15,000-$25,000
 
$25,001-$50,000
 
$50,001-$75,000
 
$75,001-$100,000
 
$100,000+
 
Please contact [email protected] if you have any questions regarding this survey.
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