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Exit Survey
 
 
Gender
 
Female
 
Male
 
 
 
What is your age group?
 
16-24
 
25-32
 
33-40
 
40-50
 
>50
 
 
 
Where do you get most of your information?
 
Newspaper
 
Television
 
Internet
 
Word of mouth
 
 
 
How much television do you watch per day?
 
< 1 hour
 
1-2 hours
 
2-4 hours
 
>4 hours
 
 
 
How many hours do you browse the web each day?
 
< 1 hour
 
1-2 hours
 
2-3 hours
 
3-4 hours
 
> 4 hours
 
 
 
What best describes your web viewing habits?
 
News-based
 
Weather
 
Social Media
 
Sports
 
Research
 
Shopping
 
 
 
Where do you mostly see advertising?
 
Television
 
Billboards
 
Newspapers
 
Internet ads
 
Emails
 
 
 
How frequently do you recognize advertising?
 
Very little
 
Some of the time
 
Half of the time
 
A majority of the time
 
All of the time
 
 
 
Which of these best describes the effect advertising has on you?
 
No effect at all
 
If I see something I like, it may have an effect
 
If I see something I like, I am very likely to look at it more
 
I will look at it
 
I will look at it and likely be a customer
 
 
 
Which best describes your spending habits?
 
I only buy things on sale
 
I try to buy very little that is not on sale
 
I don't care if it is on sale
 
The few dollar difference doesn't matter to me