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an investigation into the adoption of e-commerce i

An investigation into the adoption of e-commerce in British retail SMEs: benefits and issues
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Dear Sir/Madam:


I am doing a Master¡¯s Degree in International Business Administration at the University of Northumbria at Newcastle. I have decided to research the benefits and issues of e-commerce adoption in British small retailing businesses. This research is to enable me to complete a Master¡¯s dissertation as a part of my study.


Considering your experience within the company I would greatly appreciate your assistance in this research by completing the enclosed questionnaire. This is designed to identify the benefits and issues of adoption of e-commerce in British small retailing businesses. I would be grateful if you could complete the questionnaire and return it to me as soon as possible. I can assure you neither you nor your organisation will be identified and that your responses will be kept confidential and used only for my research. Thank you very much in advance for your help.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 

1. What drives the adoption of e-commerce services in your organization (please tick all appropriate boxes)?
 
Competitive pressure
 
To enhance services to customers
 
To enter into a dialogue with customers
 
To reduce business costs
 
Encouragement/Pressure from suppliers
 
To access a global marketplace
 
Other
 

 
 

2. Please indicate what does the organisation utilise the Internet for? (You may choose more than one.)
 
Electronic mail
 
Document transferring
 
Financial: paying bills, salaries, invoicing, etc.
 
B2B transactions
 
Marketing
 
Submitting tenders to customers
 
Purchasing raw materials, office supplies, etc.
 
Making order information available to customers
 
Order placement by customers
 
B2C transactions
 
Interaction with government
 
Link into outside computerized systems to perform orders
 
B2Gov transactions
 
Voice/Audio communication (VOIP)
 
Video conferencing
 
Other
 

 
 
3. Our company get the benefits from e-commerce are shown as follow. Does your organization:
Strongly Disagree Neutral Strongly agree
a. It has released us from normal opening hours
b. It has helped us find new customers
c. It has helped us find new customers overseas/access to global market
d. It allows us to provide enhanced customer services
e. We can better enter into a dialogue with customers/customer interaction
f. It has allowed us save the cost
g. It has helped us collaboration with suppliers
h. It has provided effective advertising and brand building
 
 
 
 
   
 
 
5. Does your company have any concerns as follows?
Strongly unconcern Neutral Strongly concern
a. Security
b. Operation costs of e-commerce
c. Volume or nature of unsolicited calls
d. Slowness of accessing internet
e. Lack of relevant knowledge of e-commerce
f. How easily customers find your website
g. Staff may use email/internet for personal business
h. Products or services doesn¡¯t suit e-commerce?
 
 
 
 
   
 
 
 
*
Name
   
*
Company
   
Street Address
   
City
   
State
   
Postcode
   
*
E-mail address
   
 
 
 

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