Surveys 2010 March A Apple Marketing research

Apple Marketing research

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Exit Survey

Hello: You are invited to participate in our survey Apple Iphone Community. Apple is introducing a new product upgrade which is the Apple 4G, we would like to hear your opinion on what you would like to see on the new product. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Thomas Chinyere by email at the [email protected]. Thank you very much for your time and support. Before you start the questionnaire can you please anwser the question below Do you have an Iphone?  Yes I have an Iphone     How Satisfied are you with your current Iphone? Very Satisfied Fairly Satisfied Satisfied Unsatisfied Very Unsatisfied         Which of these factors was the leading reason for your purchase of the phone? (multiple choices possible)   The Slim and Stylish design   Its a must have fashion Item   The Music functionalities   The Video functionalities   The unique game functionalities   The internet accessibility   The various downloadable applications   The brand name       If you saw another Brand smartphone that better suited your Business needs would you purchase it instead of the Iphone?   Yes   No   Maybe   Unsure     On the scale of 1 to 10 with 1 being the the most desireable feature, which additions would you like to see on the Iphone 4G 1 (Most desriable) 2 3 4 5 6 7 8 9 10 (Least desirable) Faster Browsing Speed Improved Uploading/ Downloading speeds A larger hard drive A longer battery life More functionalities More Application choices Better quality sound Better graphical hardware platform to compete with Psp/ DS Slimmer/ Smaller Design Microsoft programs such as word/ excell and access       Did the price of the Iphone influence your purchasing decision   Yes   No   Maybe   Indifferent     If the Iphone 4G was at a price affordable to everyone, I would still be proud to buy it Strongly Disagree Disagree Undecided Agree Strongly Agree         What Sex are you   Male   Female   Do not specify     If you stated yes on the previous question please specify your approximate earnings bracket. Under 5000 pounds 6000 - 10000 11000 - 15000 16000 - 20000 21000 - 25000 26000 - 30000 31000 - 35000 36000 - 40000 41000 - 45000 46000 - 50000 Over 51000 pounds Do not specify       Please tick in the column that most applies to you regarding your occupational/ educational needs Strongly agree Agree Neutral Disagree Strongly Disagree Constant communication is important to me I need access to the internet at all times I need access to my mail at all times Wireless data transfer is essential to my activities I need a phone tariff that is cheap I need functional office programs such as word/ excel I am happy to pay more for peace of mind I am the technical type and like to customize electronics I travel long journeys often I like to see the face of who I am talking to I am the type to get upset if my workload is not in control