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  1. Surveys
  2. 2005
  3. May
  4. B
  5. Balls For Africa
0%
 

A recent survey of oversees Chief Marketing Officers revealed that customer messaging is seen as both an increasingly strategic discipline as well as a largely untapped opportunity to build brand equity, establish competitive differentiation, and enhance sales effectiveness (see the end of the survey for more information on this survey's findings).



Because many of our products carry our client’s company’s marketing and sales messages we wanted to test that information for ourselves. Specifically, we wanted to know if South African marketing and advertising companies are making similar strategic choices.



The following survey should take you no more than 2 minutes to complete. As a token of our appreciation we will enter the names of participants who complete the entire survey into a draw for a R400 Exclusive Books Gift Voucher. The draw will take place 2 weeks after the survey is sent out and the winner will be notified via email.
 
 

Do you agree that your product or brand’s messaging is being accurately communicated in your promotions?
 
Strongly Agree
 
Agree
 
Not sure
 
Disagree
 
 

Do you feel that promotions are an important part of building brand equity and competitive differentiation?
 
Strongly Agree
 
Agree
 
Not Sure
 
Disagree
 
 

Are promotional marketing campaigns part of your strategic marketing or a tactical tool for ad hoc campaigns?
 
Mostly Strategic
 
Somewhat Strategic
 
Both
 
Mostly Tactical
 
 

Do you ever outsource your promotional activities (design, sourcing, and research)?
 
Yes, we outsource design
 
Yes, we outsource sourcing
 
Yes, we outsource research
 
None of the above

 
 

Would integrated design services provided by promotional product suppliers be worthwhile for your company?
 
Yes, interested
 
Maybe, need more information
 
No, not interested
 
 

Do you ever use an agency or vendor to research promotional opportunities for your campaigns?
 
Yes, always
 
Sometimes
 
Never
 
Plan to soon
 
 

Would research services to source ideal promotional products be worthwhile for your company?
 
Yes
 
Maybe, need more information
 
No, not interested
 
 

Do you track or measure responses or reactions to tactical promotional campaigns?
 
Yes, always
 
Sometimes
 
No, never
 
Plan to soon
 
Please contact [email protected] if you have any questions regarding this survey.
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