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Hello:
You are invited to participate in our survey on beer consumption among people aged 18 to 25. The survey is being administered for a marketing research project at McGill University. In this survey, approximately 300 people will be asked to complete a survey that asks questions about their beer drinking habits. It will take no longer than 10 minutes to complete the questionnaire. Your time and effort is appreciated
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us by email at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| 1. How often would you say you drink beer? |
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| 2. Where do you usually drink beer? |
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| 3. Please check off all of the brands you have heard of. |
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| 4. How did you become aware of most of the beer brands you selected in question 3? |
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| 5. 5. Please list the beer brands for which you are aware of through their advertising. | | |
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| 6. 6. Please list the 3 beer brands that you drink most often. | | |
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| 7. What kind of beer do you drink most often? |
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| 8. With respect to alcohol content, how strong do you like your beer? |
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| 9. Please rank the following product attributes from 1 to 6 with respect to their importance in choosing a beer brand (1=Highest, 6=Lowest). You may only use each value once. |
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| Packaging |
| | | Advertising |
| | | Flavor |
| | | Image |
| | | Alcohol Content |
| | | Price |
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| 10. Have you tried Molson Canadian? |
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11. If you responded Yes to question 10, please rate Molson Canadian on the following product attributes? If you responded No to question 10, please move onto question 12.
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| 12. Have you tried Molson Export? |
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| 13. If you responded Yes to question 12, please rate Molson Export on the following product attriibutes. If you responded No to question 12, please move on to question 14.
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| 14. Have you tried Molson Dry? |
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15. If you responded Yes to question 14, please rate Molson Dry on the following product attributes. If you responded No to question 14, please move on to question 16.
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| 16. Have you tried Coors Light? |
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17. If you responed Yes to question 16, please rate Coors Light on the following product attributes. If you responded No to question 16, please move on to question 18.
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| 18. Have you tried Corona? |
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19. If you responded Yes to question 18, please rate Corona on the following product attributes. If you responded No to question 18, please move on to question 20.
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| 20. Have you tried Heineken? |
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21. If you responded Yes to question 20, please rate Heineken on the following product attributes. If you responded No to question 20, please move on to question 22.
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| 24. In which Canadian province/territory do you live? |
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| 25. Were you born in Canada? |
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| 26. If you were born outside of Canada, how long have you lived in Canada? If you were born in Canada, please move on to question 28. |
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| 27. 27. If you were born outside of Canada, in which country were you born? | | |
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| 28. How would you describe your cultural background/ancestry (i.e. where were your ancestors from)? | | |
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| 29. How would you describe your education level? |
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| 30. What was (is) your family's household income? |
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