Surveys 2013 September B BeHavior Consumer

BeHavior Consumer

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Below is a list of categories in which FIFA has Official Sponsors. Please identify, to the best of your knowledge, the Official Sponsor: Apparel Manufacturer:   Puma   Adidas   Penalty   Olympicos   Nike       Soft Drink:   Coca-Cola   H2O   Fanta   Pepsi   Guaraná Antártica       Beer   Skol   Budweiser   Heineken   Stela Artois   Brahma       Airline   TAM   Delta   United   Gol   Emirates       (5) Credit Card   Visa   Master   Cielo   Diners       Automobile:   Hyundai   Volkswagen   Honda   Ford   Toyota       Eletronics:   Samsung   Toshiba   Panasonic   Apple   Sony       Mobile Phone:   Tim   Oi   Claro   Vivo       Bank:   Banco do Brasil   Citibank   Santander   Bradesco   Itaú     We would appreciate hearing your views of the World Cup and the companies that were Official Sponsors of the event. Please read each of the following statements carefully. After reading each one, please check the number which best represents your agreement or disagreement with each statement. Please remember, there are no right or wrong answers (1 = “strongly disagree”; 7 = “strongly agree”): 1 2 3 4 5 6 7 I am more likely to buy products from companies that sponsor the World Cup The official World Cup logo may be used only by the Official Sponsors of the event Companies that sponsor the World Cup are doing it just to increase their own profits If I see a company that is not a sponsor trying to pretend that it is supporting the World Cup, my opinion of that company is lowered Only companies that are official World Cup sponsors may run commercials in the telecast of the event I am annoyed by companies trying to associate themselves with the World Cup without being Official Sponsors Companies that are sponsoring the World Cup are leaders in their industry Companies that try to associate themselves with the World Cup without paying for this right are clever The World Cup is becoming too commercialized Companies that associate themselves with the World Cup without being an Official Sponsor are being unethical 1 2 3 4 5 6 7 A company that sponsors the World Cup will likely charge higher prices for its products Companies that sponsor the World Cup are more concerned about soccer than other companies I do not care why companies sponsor the World Cup as long as it helps to make the event happen I will make an effort to purchase products of companies that sponsor the World Cup Companies that are not official sponsors try to mislead the public into believing that they are Official Sponsors It is fair for companies to associate themselves with the World Cup without being Official Sponsors I am more likely to purchase a product endorsed by a World Cup runner (Kevin, runner in this case is iqual team or player?) I admire. If a company tries to associate itself with the World Cup without being an Official Sponsor, I will be less likely to want to purchase their product or service in the future I am able to distinguish the difference between Official Sponsors and companies who are not sponsors of the World Cup