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Hello:
You are invited to participate in our Electronic Marketing Class survey. In this survey, approximately 100 people will be asked to complete a survey that asks questions about paint. It will take approximately 6 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jason Ortiz at the email below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Please indicate your sex. |
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| Please indicate your household income. |
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| How many people are in your household? |
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| Do you own or rent your current residence? |
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| What is your overall impression of paint? |
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| How do you choose a brand of paint? |
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| Why do you typically purchase paint? |
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| How often do you buy paint? |
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| Have you done any kind of home improvement project in the past two years that involved the purchase of paint? |
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| What was the last brand of paint that you purchased? |
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| Were you happy with your choice? |
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| What is your overall impression of Benjamin Moore paint? |
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| If Benjamin Moore were to send you a free sample of its paint, would you try it? |
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| How likely are you to purchase a 2oz sample of Benjamin Moore's paint online? |
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| What would MOST likely influence/encourage you to purchase paint online? |
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