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Surveys
2005
March
B
Beverage Preferences in India
Beverage Preferences in India
0%
What type of beverages you do you consume? (Tick as many as apply)
Tea
Coffee
Cold Drinks
Fruit Juice
Other (Please Specify)
What is your preference in terms of the beverages? (Rank the following. Most preferred gets rank 1 and least preferred gets rank 4 )
Tea
-- Select --
1
2
3
4
Coffee
-- Select --
1
2
3
4
Cold Drinks
-- Select --
1
2
3
4
Fruit Juice
-- Select --
1
2
3
4
What is your rate of consumption of cold drinks?
Every day
Few times a week
Once a week
Occassionally
Rarely
Do you drink fruit juice?
If the answer to the question is yes then go to question number 5 else go to question number 7
Yes
No
Where do you get your fruit juice from? (Tick as many as applicable)
Packaged
Home
Roadside vendors
Juice Shops
Where do you prefer to get your fruit juice form? (Please rank the following. Most preferred gets rank 1 and least preferred gets rank 3)
Packaged
-- Select --
1
2
3
Home
-- Select --
1
2
3
Roadside vendors and juice shops
-- Select --
1
2
3
Inadequate
Sufficient
More than enough
The options available in hot drinks in India are
The options available in cold drinks in India are
The options available for packaged fruit juices in India are
Strongly Disagree
Disagree
Disagree Somewhat
Neutral
Agree Somewhat
Agree
Strongly Agree
I consume cold drinks on social gathering
I consume cold drinks whenever I am in need of refreshments
I only take fruit juice when I am ill
I drink cold drinks for fun
I drink cold drinks whenever my friends drink them
Which of the following attributes in the order that will influence your choice of the beverages? (Please rank the following. Most preferred gets rank 1and least preferred gets rank 7)
Price
-- Select --
1
2
3
4
5
6
7
Flavour
-- Select --
1
2
3
4
5
6
7
Sweetness
-- Select --
1
2
3
4
5
6
7
Aeration
-- Select --
1
2
3
4
5
6
7
Packaging
-- Select --
1
2
3
4
5
6
7
Advertisements
-- Select --
1
2
3
4
5
6
7
Health Benefits
-- Select --
1
2
3
4
5
6
7
Strongly Disagree
Disagree
Disagree Somewhat
Neutral
Agree Somewhat
Agree
Strongly Agree
I enjoy sports and outdoor activities rather than being indoors
I lead a busy life, and am usually time constrained
I enjoy eating out, and usually visit restaurants
I like going to movies with friends
I am very health conscious, and take care of my body
I like traveling and going on holidays
I find making beverages at home is a tedious task
Multinational cold drinks are against traditional values
I spend a lot of time with my family
I am careful about the money I spend on food and beverages
I like traditional food and beverages
Strongly Disagree
Disagree
Disagree Somewhat
Neutral
Agree Somewhat
Agree
Strongly Agree
Packaged fruit juices are healthier than cold drinks
Packaged fruit juices are healthier than those from juice shops
Fruit juices are to be consumed during times of illness only
What is your age in years?
0-15
16-20
21-30
31-40
41-50
Above 50
What is your gender
Male
Female
What is your average monthly income in Rupees
0-15,000
15,000 - 30,000
30,000 50,000
Above 50,000
What is your occupation?
Professional
Self employed
Student
Homemaker
Please contact
[email protected]
if you have any questions regarding this survey.
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