Brand Awarness | QuestionPro

We are MBA students at The George Washington University
who are conducting a survey for one of our marketing courses. We
request five minutes of your time to complete the simple survey below.
Your privacy will be respected, and at no point do we ask for your
name. Thank you in advance for your time.

Sincerely,

Annie, Jeremy, and Voula

Which age category do you belong to?

Race and/or Ethnicity

Gender

MALE

FEMALE

Please list the top 3 LUXURY SUV brands in your opinion.

* What type of car do you prefer to buy?

Foreign

Domestic

No Preference

What car do you aspire to own?

Please explain why you aspire to own that vehicle?

Off the top of your head what words do you associate with Cadillac?

What is your perception of Cadillac compared to other luxury brands?

Rank the following features, in order of influence, to your overall luxury SUV decision making process.
(1=most influential 6=least influential)

Comfort
State of the art Technology
Prestige
Image
Safety
Design/Aesthetics

Are you familiar with the Cadillac SRX?

YES

NO

If yes, what is your impression of the vehicle? Please explain in the space below?

Would you ever consider buying the Cadillac SRX? please explain why or why not?