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Surveys
2007
May
B
Brand Experience Audit
Brand Experience Audit
0%
How familiar are you with Phat Farm brand name ?
Never heard of it
I am vaguely aware of it
I am aware of it
How familiar are you with Baby Phat brand name ?
Never heard of it
I am vaguely aware of it
I am aware of it
Which of these stores have you bought from ? (Select all that apply)
Guess
Diesel
Levi's
FUBU
Tommy Hilfiger
I don't shop at any of these stores
What advertising do you most often take notice of ?
TV
Radio
Magazine
Newspaper
Internet
Friend/relative/associate (word of mouth)
Other
If you are aware of the Baby Phat and Phat Farm brands, how would you rate these brands ?
Poor
Good
Very Good
Excellent
Not aware of the brands
Would you purchase or recommend the Baby Phat and Phat Farm brands to a friend or associate?
Definitely Not
Probably Not
Not sure
Probably
Definitely
Are you famiiar with the Baby Phat and Phat Farm celebrities, Russell Simmons, Kimora Lee Simmons and Reveren Run (Run DMC) ? Select all that apply.
I am familiar with with Russell Simmons
I am familiar with Kimora Lee Simmons
I am familiar with Rev Run from RUN DMC
I am not familiar with any of them
Other
How often do you buy clothing, shoes or accessories ?
Once per week or more often
2 to 3 times per month
Once per month
Once every 2-3 months
Once or twice a year
Less than once a year
Not sure
Please contact
[email protected]
if you have any questions regarding this survey.
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