Brand Experience Audit

How familiar are you with Phat Farm brand name ?

Never heard of it

I am vaguely aware of it

I am aware of it

How familiar are you with Baby Phat brand name ?

Never heard of it

I am vaguely aware of it

I am aware of it

Which of these stores have you bought from ? (Select all that apply)

What advertising do you most often take notice of ?

If you are aware of the Baby Phat and Phat Farm brands, how would you rate these brands ?

Would you purchase or recommend the Baby Phat and Phat Farm brands to a friend or associate?

Are you famiiar with the Baby Phat and Phat Farm celebrities, Russell Simmons, Kimora Lee Simmons and Reveren Run (Run DMC) ? Select all that apply.

I am familiar with with Russell Simmons

I am familiar with Kimora Lee Simmons

I am familiar with Rev Run from RUN DMC

I am not familiar with any of them

Other

How often do you buy clothing, shoes or accessories ?

Once per week or more often

2 to 3 times per month

Once per month

Once every 2-3 months

Once or twice a year

Less than once a year

Not sure