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Hello: You are invited to participate in our survey, which will look at the worldwide perceptions of America in terms of “Brand USA”. We have defined Brand USA as “the general perception of the United States of America”. To begin to develop some understanding of Brand USA’s health, our study will draw upon branding professionals from all over the globe to gain some insight into the state of America’s brand. It will take approximately ten minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jayna Olsen at [email protected] or Meaghan Valentine at [email protected]. Thank you very much for your time and support. Please start with the survey now by clicking on the “Continue” button below.
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| Below are a series of statements, please rate the extent to which you agree with the statement. The scale is anchored at 1 with “I strongly disagree with this statement” and scaled to 7 with “I strongly agree with this statement.” If you are neutral or neither agree or disagree with the statement, you would select #4.
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| In my country of origin, views on Brand USA are mostly positive. |
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| Brand USA needs an image overhaul. |
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| (Please select no more than 3 of the following respones)
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| What is the personality of Brand USA? |
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| (Please select no more than 3 of the following responses)
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| What do you see as the main problems with Brand USA? |
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| If given the assignment to re-brand the United States, what would be the first communication tactic that you would employ? |
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| (Please select no more than 3 of the following responses)
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| If given the assignment to re-brand the United States, what group(s) would you first turn to for insight? |
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| Please rank the following seven items (with 1 being the most influential and 7 as the least influential) according to the amount of influence they have in forming the perception of Brand USA in people from other countries. |
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| US government actions |
| | | Government actions within each individual country |
| | | Religious leaders |
| | | US corporate activity |
| | | News sources within each individual country |
| | | Historical events |
| | | Education in selected foreign regions |
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| Please rank the following seven items (with 1 being the most influential and 7 as the least influential) according to the amount of influence they have in forming the perception of Brand USA in people within the United States. |
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| US government actions |
| | | Government actions abroad |
| | | Religious leaders |
| | | US corporate activity |
| | | News sources within the United States |
| | | Historical events |
| | | Education in the United States |
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| What is the highest level of school you have completed? |
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Years in planning/business:
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| What is your country of origin? |
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The sponsor of our research now has a few
short questions. We appreciate your participation.
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Do you use wireless communications in your work?
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| Who provided the mobile device you use for work? |
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Which of the following best describes your role in paying your wireless (cellular) service provider for the phone use use for work?
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| Thinking about all of your mobile communications, how appropriate is your pricing plan for your actual usage? |
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