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A Survey on Students’ Characteristics and Their Product Attitudes


The study explores students’ self-perceptions and their product attitudes. Please read the instructions and questions carefully and provide your answers accordingly. Please note that there are no right or wrong answers in the survey. You should just give your natural, gut level responses to the questions. Any information you provide will be used exclusively to this research. Your cooperation to this survey is greatly appreciated.


 
 
 
* Your age:
   
 
 
* Your gender:
 
Male
 
Female
 
 
* Your ethnic group:
 
Caucasian
 
Black
 
Latino American
 
Arabic
 
Asian
 
Other
 
 
 
 
Your self-evaluation:
 
 
Please indicate whether the following statements describe you accurately:
 
 
 
* You are almost never late for your appointments.
 
Yes
 
No
 
 
* You like to be engaged in an active and fast-paced job.
 
Yes
 
No
 
 
* You enjoy having a wide circle of acquaintances.
 
Yes
 
No
 
 
* You feel involved when watching TV soaps.
 
Yes
 
No
 
 
* You are more interested in a general idea than in the details of its realization.
 
Yes
 
No
 
 
* You tend to be unbiased even if this might endanger your good relations with people.
 
Yes
 
No
 
 
* Obeying established rules is likely to prevent a good outcome.
 
Yes
 
No
 
 
* It's difficult to get you excited.
 
Yes
 
No
 
 
 
Your Characteristic I:
 
 
The following statements describe how people sometimes feel. For each statement, please indicate how often you feel the way described. Here is an example:

How often do you feel happy?

If you never felt happy, you would select “never”; if you often feel happy, you would select “often”.
 
 
 
* I am unhappy doing so many things alone.
 
 
* I have nobody to talk to.
 
 
* I cannot tolerate being so alone.
 
 
* I lack companionship.
 
 
* I feel as if nobody really understands me.
 
 
* I find myself waiting for people to call or write.
 
 
* There is no one I can turn to.
 
 
* I am no longer close to anyone.
 
 
* My interests and ideas are not shared by those around me.
 
 
* I feel left out.
 
 
* I feel completely alone.
 
 
* I am unable to reach out and communicate with those around me.
 
 
* My social relationships are superficial.
 
 
* I feel starved for company.
 
 
* No one really knows me well.
 
 
* I feel isolated from others.
 
 
* I am unhappy being so withdrawn.
 
 
* It is difficult for me to make friends.
 
 
* I feel shut out and excluded by others.
 
 
* People are around me but not with me.
 
 
 
Your Characteristic II:
 
 
The following statements describe how people sometimes perceive themselves. Please indicate the extent to which each of the 22 statements is like you.
 
 
 
* I’m always trying to figure myself out.
 
 
* I’m concerned about my style of doing things.
 
 
* It takes me time to get over my shyness in new situations.
 
 
* I think about myself a lot.
 
 
* I care a lot about how I present myself to others.
 
 
* I often daydream about myself.
 
 
* It’s hard for me to work when someone is watching me.
 
 
* I never take a hard look at myself.
 
 
* I get embarrassed very easily.
 
 
* I’m self-conscious about the way I look.
 
 
* It’s easy for me to talk to strangers.
 
 
* I generally pay attention to my inner feelings.
 
 
* I usually worry about making a good impression.
 
 
* I’m constantly thinking about my reasons for doing things.
 
 
* I feel nervous when I speak in front of a group.
 
 
* Before I leave my house, I check how I look.
 
 
* I sometimes step back (in my mind) in order to examine myself from a distance.
 
 
* I’m concerned about what other people think of me.
 
 
* I’m quick to notice changes in my mood.
 
 
* I’m usually aware of my appearance.
 
 
* I know the way my mind works when I work through a problem.
 
 
* Large groups make me nervous.
 
 
 
Your habit and life style:
 
 
 
* How do you like staying in a dim place (a place lacking in brightness) in general?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How do you like staying in a dim place where acquaintances or classmates are around?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How do you like staying in a dim place where only strangers are around?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How do you like staying in a dim place where nobody else is around?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How do you like staying up late at night in general?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How do you like staying up late at night alone?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How often do you stay up late at night alone?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very often
 
 
 
Your brand attitude and product preference:
 
 
 
* How do you like the brand Apple®?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* How do you like buying Canadian national brands in general?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very much
 
 
* Which brand do you prefer when buying a pair of jeans for yourself?
 
GAP, CAD$39.95
 
Parasuco, CAD$115
 
 
* When buying a product, how often do you check its country of origin (COO)?
 
1---not at all
 
2
 
3
 
4
 
5
 
6
 
7---very often
 
 
 
Please check the product image carefully and answer the following questions:
 
 
 
 
 
Imagine you are shopping for a no-spill coffee mug (as shown above) to use in the classroom. Your coffee mug will be seen by your classmates.
 
 
 
* Please rate your feelings towards the product on the following scales:
 
 
*  
 
 
*  
 
 
*  
 
 
*  
 
 
Sometimes, consumers build connections with products. We call it product association. Please indicate your connection with the coffee mug:
not at all--1 2 3 4 5 6 7--very much
* To what extent does this product fit you?
* How compatible is this product with your personality?
* To what extent does this product reflect your personal taste?
* To what extent does this product reflect who you are?
 
 
A product sometimes is like a person with its own personality. We call it brand personality. Please indicate your perceived brand personality of the coffee mug:
not at all--1 2 3 4 5 6 7--very much
* lonely
* pure
* extroverted
* introverted
* prestigious
* sophisticated
* socially excluded
* clean
 
 
 
Please check the product image carefully and answer the following questions:
 
 
 
 
 
 
Imagine you are shopping for an electric toothbrush (as shown above)as a gift for someone.
 
 
 
* Please rate your feelings towards the product on the following scales:
 
 
*  
 
 
*  
 
 
*  
 
 
*  
 
 
Sometimes, consumers build connections with products. We call it product association. Please indicate your connection with the electric toothbrush:
not at all--1 2 3 4 5 6 7--very much
* To what extent does this product fit you?
* How compatible is this product with your personality?
* To what extent does this product reflect your personal taste?
* To what extent does this product reflect who you are?
 
 
A product sometimes is like a person with its own personality. We call it brand personality. Please indicate your perceived brand personality of the electric toothbrush:
not at all--1 2 3 4 5 6 7--very much
* lonely
* pure
* extroverted
* introverted
* prestigious
* sophisticated
* socially excluded
* clean
 
 
 
Please check the product image carefully and answer the following questions:
 
 
 
 
 
Imagine you are shopping for a laptop (as shown above). You will bring it to your classroom and the library often. Your laptop will be seen by your classmates.
 
 
 
* Please rate your feelings towards the product on the following scales:
 
 
*  
 
 
*  
 
 
*  
 
 
*  
 
 
Sometimes, consumers build connections with products. We call it product association. Please indicate your connection with the laptop:
not at all--1 2 3 4 5 6 7--very much
* To what extent does this product fit you?
* How compatible is this product with your personality?
* To what extent does this product reflect your personal taste?
* To what extent does this product reflect who you are?
 
 
A product sometimes is like a person with its own personality. We call it brand personality. Please indicate your perceived brand personality of the laptop:
not at all--1 2 3 4 5 6 7--very much
* lonely
* pure
* extroverted
* introverted
* prestigious
* sophisticated
* socially excluded
* clean
 
 
 
Please check the product image carefully and answer the following questions:
 
 
 
 
 
Imagine you are shopping for a T-shirt (as shown above)as a gift for someone.
 
 
 
* Please rate your feelings towards the product on the following scales:
 
 
*  
 
 
*  
 
 
*  
 
 
*  
 
 
Sometimes, consumers build connections with products. We call it product association. Please indicate your connection with the T-shirt:
not at all--1 2 3 4 5 6 7--very much
* To what extent does this product fit you?
* How compatible is this product with your personality?
* To what extent does this product reflect your personal taste?
* To what extent does this product reflect who you are?
 
 
A product sometimes is like a person with its own personality. We call it brand personality. Please indicate your perceived brand personality of the T-shirt:
not at all--1 2 3 4 5 6 7--very much
* lonely
* pure
* extroverted
* introverted
* prestigious
* sophisticated
* socially excluded
* clean
 
 
 
Please answer the following questions:
 
 
 
* Normally, my toothbrush can be seen by:
 
1---no one else
 
2
 
3
 
4
 
5
 
6
 
7---many people
 
 
 
* Normally, the T-shirt I wear can be seen by:
 
1---no one else
 
2
 
3
 
4
 
5
 
6
 
7---many people
 
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