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Surveys
2005
April
B
Brita
Brita
0%
Are you:
Male
Female
Which of these products do you most often use to provide for your pure water needs?
Bottled Water
Water Filtering Pitcher
Fauced Mounted Filter
Whole House System
Softener
Other
How often do you use water purification products?
More than 5 times a day
2-3 times a day
Once a day
Every 2-3 days
Do not use
*
How familiar are you with Brita Water Filtering Pitcher?
Never heard of it
I am aware but have never used it
Use it only sometimes
Use it on a regular basis
How did you first hear about Brita Water Filtering Pitcher?
TV
Radio
Magazine
Newspaper
Internet
Friend/relative/associate
Haven't heard of it before
Not sure
Other
Overall, how do you rate the quality of Brita Water Filtering Pitcher?
Poor
Fair
Good
Very Good
Excellent
Would you recommend Brita Water Filtering Pitcher to a friend or associate?
Definitely Not
Probably Not
Not sure
Probably
Definitely
Which of the following attributes enticed you to try the Brita Water Filtering Pitcher(initially)?
Health Benefits
Easy to use/convenient
Price Value
Solves Water Taste and Smell Problem
Readily available
Best quality
Just what I need
Advertising
Not sure
Other
How would you rate the overall value of this product?
1 - Very low value
2
3
4
5 - Very high value
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important
2
3
4
5
Extremely Important
Great Tasting Water
Odor Free Water
Healthy
Convenience
Saves Money
This survey is about a new product concept that is described as folows:
Brita Faucet Mounted Filter.
Designed to attach to your sink faucet and filter water used for drinking, cooking, washing, etc.
Whether or not you know about Brita Faucet Mounted Filter, how favorable is your overall reaction?
Poor
Fair
Good
Very good
Excellent
Based on the product description, how interested would you be in buying this new Brita Faucet Mounted Filter if it were within your budget? Please check one.
Not at all interested
Not very interested
Not sure
Somewhat interested
Extremely interested
How likely are you to use a water filtration pitcher alongside with faucet mounted filter?
Not at all likely
Not likely
Not sure
Somewhat likely
Extremely likely
How likely are you to buy Brita Water Filtering Pitcher in the future?
Very Unlikely
Somewhat Unlikely
Not sure
Somewhat likely
Very likely
Which of the following would best describe your need for Faucet Mounted Filter?
I really need this product because nothing else can solve this problem.
This is a minor improvement over what I currently use.
It looks okay but is about the same as what I'm doing now.
My current product would serve me better.
You've got to be kidding. Why would I need this product?
Where do you live?
North Western United States
South Western United States
Mid Western United States
New England United States
Southern United States
South Eastern United States
Other
Please contact
[email protected]
if you have any questions regarding this survey.
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