1. Surveys
  2. 2015
  3. July
  4. B
  5. BTC Online Questionnaire
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strict confidence; only aggregate results will be released. Thanks again for your help.

Please maximize your screen for the best view of the survey; also, some scrolling will be necessary within portions of the survey.
 
 
 
1. Using the list below, please indicate your home zip code.
 
91501–BURBANK
 
91502–BURBANK
 
91504–BURBANK
 
91505–BURBANK
 
91506–BURBANK
 
91521–BURBANK
 
91522–BURBANK
 
91523–BURBANK
 
91201–GLENDALE
 
91202–GLENDALE
 
91207–GLENDALE
 
91208–GLENDALE
 
91206–GLENDALE
 
90027–LOS ANGELES
 
90039–LOS ANGELES
 
90046–LOS ANGELES
 
90068–LOS ANGELES
 
91020–MONTROSE
 
91040–SUNLAND
 
91042-TUJUNGA
 
91214–LA CRESCENTA
 
91352–SUN VALLEY
 
91602–NORTH HOLLYWOOD
 
91604–STUDIO CITY
 
91607–VALLEY VILLAGE
 
None of these
 
 
 
2. Using the list below, please indicate your home zip code.
 
91601–NORTH HOLLYWOOD
 
91605–NORTH HOLLYWOOD
 
91606–NORTH HOLLYWOOD
 
91608–UNIVERSAL CITY
 
91203–GLENDALE
 
91204–GLENDALE
 
91205–GLENDALE
 
90210–BEVERLY HILLS
 
91103–PASADENA
 
91105–PASADENA
 
91011-LA CANADA FLINTRIDGE
 
91401–VAN NUYS
 
91403–SHERMAN OAKS
 
91411–VAN NUYS
 
91423–SHERMAN OAKS
 
90036–LOS ANGELES
 
90041–LOS ANGELES
 
90042–LOS ANGELES
 
90048–LOS ANGELES
 
90065–LOS ANGELES
 
90069–WEST HOLLYWOOD
 
None of these
 
 
 
* 3. And finally, do you see your home zip code in the list below?
 
90004–LOS ANGELES
 
90005–LOS ANGELES
 
90010–LOS ANGELES
 
90020–LOS ANGELES
 
90026–LOS ANGELES
 
90028–LOS ANGELES
 
90029–LOS ANGELES
 
90038–LOS ANGELES
 
90057–LOS ANGELES
 
91331–PACOIMA
 
91340–SAN FERNANDO
 
91342–SYLMAR
 
91345–MISSION HILLS
 
91402–PANORAMA CITY
 
91405–VAN NUYS
 
My home zip code is not listed
 
 
 
4. Please indicate your home zip code below.
 
91343–NORTH HILLS
 
91406–VAN NUYS
 
91436–ENCINO
 
None of these
 
 
5. How many times during the past 90 days have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Americana at Brand
* Beverly Center
* Burbank Town Center
* Glendale Galleria
* Hollywood and Highland
* Northridge Fashion Center
* Paseo Colorado
* Sherman Oaks Galleria
 
 
6. Continuing with the following, how many times during the past 90 days have you visited each of these shopping locations/venues?
Unaware of this shopping location/venue Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Specialty shops and boutiques along Ventura Boulevard
* Westfield Century City
* Westfield Fashion Square
* Westfield Topanga
* Westfield Valencia Town Center
* Any Retail Store Website (such as Gap, Aeropostale, Chico's, Macy's, etc.)
* Online Fashion Retail Sites (such as Rue La La, Gilt, Wanelo, ShopStyle, etc.)
 
 
 
* 7. Which if any of these reasons might keep you from shopping or shopping more often at Burbank Town Center? You may select more than one answer.
 
Already shop there on a frequent basis
 
Difficult parking
 
Safety concerns/feel unsafe when shopping there
 
I don't like the experience - i.e. the crowds, the parking, etc.
 
Doesn't have the stores that I like
 
Too far away from home
 
Doesn't have the department stores I like
 
The store prices are too high
 
None of the above /not certain
 
Never shop there/does not apply

 
 
 
8. Is there anything else that keeps you from shopping at Burbank Town Center, or shopping there more often?
   
 
 
 
* 9. Which of the following would improve your shopping experience and cause you to shop - or shop more often - at Burbank Town Center? You may give more than one answer.
 
If there were more events
 
If it was easier to find my way around/improved directional signage
 
If the center was more attractive, more welcoming
 
If there was improved/additional parking
 
If there were more restaurant options
 
If more of the stores I like were located there
 
If there was additional or more visible security
 
If there were more moderately priced fashion stores
 
If there were more entertainment options
 
If the stores offered better prices/value
 
If there were more upscale fashion stores
 
None of the above/not sure/happy with the way things are
 
Never shop there

 
 
 
10. Is there anything else that would improve your shopping experience at Burbank Town Center?
   
 
 
 
* 11. What mode of transportation do you typically use to go shopping at Burbank Town Center?
 
Car/truck/van
 
METRO
 
Metrolink
 
Burbank Bus
 
Glendale Beeline
 
Taxi
 
Walk
 
Motorcycle/bicycle
 
Other

 
 
 
12. How long does it typically take you to travel to Burbank Town Center from your home?
 
Under 10 minutes
 
10-14 minutes
 
15-19 minutes
 
20-24 minutes
 
25-29 minutes
 
30-34 minutes
 
35-39 minutes
 
40-44 minutes
 
45-59 minutes
 
60-89 minutes
 
90 minutes to less than 2 hours
 
2 hours to less than 3 hours
 
3 hours or longer
 
Do not drive/does not appoy
 
Never shop there
 
 
 
* 13. Which of these stores are you likely to visit during a typical shopping trip to Burbank Town Center? You may give more than one answer.
 
Hooters
 
AMC Theatres
 
Zumiez
 
Sunglass Hut
 
Gloria Jean's Coffee
 
Bed Bath & Beyond
 
Payless Shoesource
 
American Eagle Outfitters
 
Burlington
 
Victoria's Secret
 
Hot Topic
 
Sport Chalet
 
Sears
 
FootAction
 
Journeys
 
Vans
 
P.F. Chang's
 
Charlotte Russe
 
Macy's
 
IKEA
 
Bath & Body Works
 
Old Navy
 
Aeropostale
 
Forever 21
 
Sheikh Shoes
 
BTC Food Court
 
None of the above/not certain
 
Never shop there

 
 
 
14. Which of the following best describes your view of the fashion apparel available at Burbank Town Center?
 
Luxury
 
Boutique
 
Cutting Edge
 
Moderate
 
Affordable
 
Never shop there/does not apply
 
 
 
15. Using the same response options, which of the following best describes the type of store you typically shop for fashion for yourself?
 
Luxury
 
Boutique
 
Cutting edge
 
Moderate
 
Affordable
 
None of these/does not apply
 
 
 
16. How important to you are brand names in the apparel, shoes and accessories you choose to buy?
 
I'm not particularly aware of brand names
 
I'm aware of, but not influenced by brand names
 
Brand names sometimes influence what I choose to buy
 
Brand names usually influence what I choose to buy
 
Brand names always influence what I choose to buy
 
Not sure/uncertain
 
 
 
17. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
18. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
19. How much did you spend on your most recently purchased pair of jeans?
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Haven't purchased jeans recently
 
Not sure/uncertain
 
 
 
20. Based on the following responses, how many times would you say you dine out at ANY restaurants in general?
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
None/Don't Typically Dine Out
 
Not sure/uncertain
 
 
 
21. Approximately how much do you spend per month on dining out?
 
Less Than $50
 
$50-$100
 
$101-$150
 
$151-$250
 
$251-$350
 
$351-$500
 
$501-$750
 
$751-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
$2,001-$2,500
 
More Than $2,500
 
Not sure/uncertain
 
 
 
22. Which of the following best describes your attitude toward shopping for clothing?
 
I almost never buy clothing at full price
 
I seldom buy clothing at full price
 
I occasionally buy clothing at full price
 
I balance my clothing purchases between full price and off-price
 
I buy the clothing I want. Price is a secondary concern
 
Not sure/uncertain
 
 
 
23. How many times during the past 90 days have you visited the IKEA store at Burbank Town Center?
 
Have not been
 
1 time
 
2 times
 
3 times
 
4-6 times
 
7-9 times
 
10-12 times
 
13-15 times
 
More than 15 times
 
 
 
24. Do you have any suggestions, comments or feedback about the IKEA store at Burbank Town Center that you would like to provide?
   
 
 
 
* 25. Which, if any, of the following stores would likely cause you to shop more often at Burbank Town Center?  You may give more than one answer.
 
Charming Charlie
 
The Children's Place
 
Jos. A. Bank
 
lululemon
 
Microsoft
 
Dick's Sporting Goods
 
Athleta
 
Gap
 
Bloomingdale's Outlet
 
H&M
 
Claire's
 
J. Crew
 
Chico's
 
Buckle
 
Banana Republic
 
Apple Store
 
None of these

 
 
 
* 26. Continuing in the same vein, which, if any, of the following stores would likely cause you to shop more often at Burbank Town Center?  You may give more than one answer.
 
Restoration Hardware (RH)
 
Zara
 
White House/Black Market
 
Pottery Barn
 
Pier 1 imports
 
West Elm
 
REI
 
Urban Outfitters
 
Nordstrom Rack
 
Uniqlo
 
Under Armour
 
Z Gallerie
 
Motherhood Maternity
 
rue 21
 
Saks OFF 5th
 
None of these

 
 
 
27. Are there any other specific stores that you would like to see better represented at Burbank Town Center?
   
 
 
 
28. If four or five outlet type stores were located in Burbank Town Center (for example, Nike Outlet, Gap Outlet, Polo Ralph Lauren Outlet, The North Face Outlet, etc.), do you think you would shop at the center on a more frequent basis?
 
Yes
 
No
 
 
 
* 29. Which, if any, of these restaurants would likely cause you to shop more often at Burbank Town Center?  You may select more than one answer.
 
Seasons 52
 
Macaroni Grill
 
Auntie Anne's
 
The Cheesecake Factory
 
Peet's Coffee & Tea
 
Chili's
 
Starbucks
 
Blaze Pizza
 
Taps Fish House & Brewery
 
Buffalo Wild Wings
 
lemonade
 
Mod Pizza
 
Outback Steakhouse
 
BJ's Restaurant & Brewhouse
 
Red Robin
 
Chick-fil-A
 
Yard House
 
None of these

 
 
 
30. Are there any other specific restaurants or types of cuisine that you would like to see better represented at Burbank Town Center?
   
 
 
31. Please indicate what means you currently use to receive sale information and / or sales coupons for apparel.
Currently Rely On Do Not Currently Use Not Sure / Uncertain
Shopping center websites
Newspaper(s)
Emails from centers/malls I have chosen
Television
SMS/Text Messages Sent to Your Phone
Emails from stores I have chosen
Direct mail to my home
Displays & signage throughout a shopping center
Twitter
Social sites like Facebook/Pinterest/Instagram
Currently Rely On Do Not Currently Use Not Sure / Uncertain
Web searches like Google
Websites like Groupon
Customer loyalty clubs/programs
Mobile/Smart Phone Apps
Outdoor/billboards
Radio
 
 
32. Please describe your participation level among the following social media sites.
Currently Using Site Do Not Use Site / Unlikely to Use Not Sure / Uncertain
YouTube
Facebook
Google +
LinkedIn
Pinterest
Groupon
LivingSocial
Instagram
The Super Deal
Twitter
Pandora Radio
 
 
 
33. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Burbank Town Center?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
 
34. Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Self-Employed
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
35. Do you work in downtown Burbank?
 
Yes
 
No
 
 
 
36. Please finish the following statement: "I go to Burbank Town Center for lunch..."
 
…On a regular basis or frequently
 
…Occasionally
 
…Seldom or infrequently
 
…Never
 
…Not sure/uncertain
 
 
 
37. Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Vocational/Technical School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
38. How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
39. Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
40. Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
41. Which of these categories best describes your total household income before taxes? (Remember, all of your answers are held in strict confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$249,999
 
$250,000 or More
 
 
 
42. What is your gender?
 
Male
 
Female