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Hello:

You are invited to participate in our survey on Cellphone usage and buying patterns. It will take approximately 5-10 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us at +919847544693 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
1. 
Please tick the objects you carry with you regularly?
 
Watch
 
Wallet/Purse
 
Cellphone
 
Keys

 
 
2. 
How important is staying in touch with family and friends?
Highly Important Important Neutral Unimportant Highly Unimportant
 
 
3. 
Which of these do you believe is the best mode of communication?
 
email
 
cellphone
 
telephone (Fixed)
 
Letters
 
 
4. 
Have you ever used a Cellphone?
Yes No
 
 
5. Your opinion about cellphones
Strongly Agree Agree Neutral Disagree Strongly Disagree
Cell phones invade your privacy
Cell phones are a necessity
Cell phones are a nuisance
 
 
6. 
* Do you own a Cellphone?
Yes No
 
 
7. 
Do you intend purchasing a cell phone?
Yes No
 
 
8. 
Cellphone brand
Nokia Samsung Siemens Sony Erricson Motorola Other  
 
 
 
Model No.
   
 
 
10. Please rate the features that are available in your cellphone as per their utility. Please do not rate other features
Highly useful Somewhat useful Neutral Somewhat useless Highly useless
Clock/Alarm
Connectivity (bluetooth/infrared/cable)
MMS
Ringtones
Phone calls
Camera
Calculator
Address Book
MP3 Player
Web conectivity(GPRS/WAP)
SMS
Reminders/notes
Calendar
Radio
Games
 
 
11. 
Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
Overall satisfaction with the mobile handset
 
 
12. 
How did you acquire this cell?
Other   Given by office Bundled with service Gift Purchase
 
 
13. 
You have used the current cellphone for
< 3 months 3-6 months 6-12 months 12-24 months > 2 years
 
 
14. 
Approximate Cost (in Rupees)
< 5000 5000-10000 10000-15000 15000-20000 > 20000
 
 
15. Rate the importance of these factors in your purchase decision?
Very important Important Neutral Unimportant Very unimportant
Brand
Cost
Battery life
Weight/size
Looks
Ease of availability
 
 
16. 
Major influence on your purchase decision
Family Friends Dealer Advertisements Review in media Other  
 
 
17. 
Your Service Provider:
Airtel Idea/Escotel Reliance Orange/Hutch BPL Tata Indicom Other  
 
 
18. 
Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
Range
Customer Service
Payment Methods
Billing Clarity
Cost
Offers and addons
Voice Quality
SMS delivery
 
 
19. 
Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
Overall satisfaction level with the service provider
 
 
 
approx no. of incoming calls per week
   
 
 
 
Approx No. of outgoing calls per week
   
 
 
22. 
* Do you intend purchasing a cell phone in the near future?
Yes No
 
 
23. Please rate the importance of these factors in the handset you intend to purchase?
Very important Important Neutral Unimportant Very unimportant
Brand
Cost
Battery life
Weight/size
Looks
Ease of availability
 
 
24. 
Approx Budget in Rupees
< 5000 5000-10000 10000-15000 15000-20000 > 20000
 
 
25. 
Please select the features you would like in the phone
 
SMS
 
Address Book
 
Games
 
Calculator
 
Connectivity (bluetooth/infrared/cable)
 
Ringtones
 
Calendar
 
MMS
 
Camera
 
Web connectivity(GPRS/WAP)
 
MP3 Player
 
Radio
 
Reminders/notes
 
Other
 

 
 
26. 
Brand of intended Cellphone
Nokia Samsung Siemens Sony Erricson Motorola Other  
 
 
27. 
Intended Service provider
Airtel Idea/Escotel Reliance Orange/Hutch BPL Tata Indicom Other  
 
Step 1 of 2
Indicate preference between the two handsets on the right and the left
Price 5000-10000 10000-15000
Featuresbasic featuressophisticated smart phone
Ease of useComplexHighly complex
Brand NameNot importantVery important
Rangedoesnt matterhigh
influence of friends/relativesvery lowvery low
Service provider (ex: CDMA for Reliance)unimportantimportant
Strongly Prefer LeftSomewhat PreferIndifferentSomewhat PreferStrongly Prefer Right
 
 
 
Name:
   
* Age:
   
 
 
30. 
* Sex
Female Male
 
 
 
Place
   
 
 
32. 
* Education Level:
 
Post Graduate General
 
College (not graduate)
 
school 5-9 years
 
Literate (no formal schooling)
 
Graduate General
 
Illiterate
 
School up to 4 years
 
Graduate/Post Graduate Professional
 
SSC/HSC
 
 
33. 
* Occupation:
 
Officers/Executives-Middle/Senior
 
Officers/Executives-Junior
 
Supervisory Level
 
Clerical/Salesman
 
Self Employed/Professional
 
Businessman (employees 10+)
 
Businessman (employees 1-9)
 
Businessman
 
Shop owner
 
Trader
 
Skilled Worker
 
Unskilled Worker
 
Student
 
Please contact the surveyors if you have any questions regarding this survey.
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