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Hello:
You are invited to participate in our survey on Cellphone usage and buying patterns. It will take approximately 5-10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us at +919847544693 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Please tick the objects you carry with you regularly? |
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| How important is staying in touch with family and friends? |
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| Which of these do you believe is the best mode of communication? |
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| Have you ever used a Cellphone? |
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5. Your opinion about cellphones
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| * Do you own a Cellphone? |
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| Do you intend purchasing a cell phone? |
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10. Please rate the features that are available in your cellphone as per their utility. Please do not rate other features
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| How did you acquire this cell? |
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| You have used the current cellphone for |
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| Approximate Cost (in Rupees) |
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| 15. Rate the importance of these factors in your purchase decision?
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| Major influence on your purchase decision |
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| approx no. of incoming calls per week | | |
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| Approx No. of outgoing calls per week | | |
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| * Do you intend purchasing a cell phone in the near future? |
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23. Please rate the importance of these factors in the handset you intend to purchase?
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| Please select the features you would like in the phone |
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| Brand of intended Cellphone |
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| Intended Service provider |
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Step 1 of 2 Indicate preference between the two handsets on the right and the left | Price | | <5000 | | <5000 | | Features | sophisticated smart phone | add ons like MMS | | Ease of use | Highly complex | very simple | | Brand Name | Very important | Highly unimportant | | Range | doesnt matter | medium | | influence of friends/relatives | low | low | | Service provider (ex: CDMA for Reliance) | important | unimportant | |
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