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Hello:
You are invited to participate in our survey which is being conducted on behalf of a reputed cement brand to determine the extent of brand awareness. In this survey, approximately 100 people will be asked to complete a questionnaire. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Muthu Mohon by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * Do you agree that a product with a bigger brand name has better quality? |
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Rate the following products (on a scale of 1-5, 5 being the highest i.e definitely in terms of brand name) in terms of which product you would purchase on strength of brand name
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| Soap | | | | Automobiles (Cars) | | | | Cooking Oil | | | | Paint | | | | Health Drinks | | |
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| Soap | | | | Automobiles (Cars) | | | | Cooking Oil | | | | Paint | | | | Health Drinks | | |
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Rate the following (on a scale of 1-5, 5 being highest) in terms of how much importance you would give to these factors in choosing a brand of cement
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| * Which of the following brands of cement are you aware of? |
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| * How did you become aware of these brands? |
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| * If you have chosen option (B), which media? |
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| * Rank the following leisure time activities (on a scale of 1 to 4, 1 being highest) in terms of most time spent on |
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| Watching Television |
| | | Listening to radio |
| | | Going to Cinemas |
| | | Reading |
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For television rate the following (on a scale of 1 to 5 where 1=always do, 2= quite often do, 3= sometimes do, 4= rarely, 5= never do) in terms of what do you do when advertisements are aired?
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For radio, rate the following (on a scale of 1 to 5 where 1=always do, 2= quite often do, 3= sometimes do, 4= rarely, 5= never do) in terms of what do you do when advertisements are aired?
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| * Rank the following brands (on a scale of 1-5, 5 being least preferred) |
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| Gujarat Ambuja |
| | | ACC |
| | | L&T |
| | | Grasim |
| | | Vasavadatta |
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| * Name any 4 brands in any product class, the advertisement of which you have seen on billboards? | | |
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| * What is your annual household income? |
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| If yes, what brand of cement did you use? |
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| Who made the decision regarding the brand of cement to be used? |
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| * What is your Family Size? |
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