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Thank you for taking the time to complete this survey! It will take approximately 3 minutes, and will be invaluable in a project assignment for an MBA consumer behaviour class. All responses will be anonymous, and kept confidential.
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| In an average week, how many total cups of coffee, specialty coffee (ie cappuccino, espresso), and tea do you drink? |
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| In an average week, how many total cups of coffee, specialty coffee (ie cappuccino, espresso) and tea do you purchase? |
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| When you purchase coffee, specialty coffee or tea; select how often you do so at each of the following locations:
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| When choosing a PREMIUM coffee shop (ie Starbucks, Second Cup, Timothy's, etc.), please rate the following in regard to your choice as to which coffee shop to go to:
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Please rate Starbucks on each of the following elements:
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Please rate Second Cup on each of the following elements:
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Please rate Timothy's on each of the following elements:
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| When you purchase coffee or beverages from a premium coffee shop, select how often you do so at each of the following times:
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| Which of the following value-added services are important or would be important (if they were available) in your choice of premium coffee shop:
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| Are there any other value-added services you would like to see at your favourite premium coffee shop? | | |
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| Please provide any additional comments or thoughts about premium coffee shops - including how they could be improved, or what they should/should not do. | | |
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