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This is a study to understand coffee and snack food consumption habits. Please take a few moments to fill this out. Your answers are strictly confidential and will only be reported in t aggregate.
Throughout the questionnaire we refer to the term "coffee house" which is defined as: 'snack and non-alcoholic beverage establishments, that don't have waiter service, where you can consumer your "ready to eat" purchases at tables in the facility or take them away'
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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* 1. Do you drink coffee?
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| * 2. How often do you drink coffee? |
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| * How many of these cups of coffee do you purchase outside of your office/home? (select only one answer) |
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| * Do you ever stay in a coffee house to drink your coffee? (as opposed to take-away) |
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| * On occasions where you drink your coffee in a coffee house, are you likely to make another purchase of a beverage or snack by the time you leave the store? |
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| * How many additional purchases would you make while sitting in the store? (select only one answer) |
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| * Please rank your coffee preferences on a scale of 1 to 5, with 1 being your most preferred. |
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| Regular coffee |
| | | Specialty coffee (e.g. latte, cappuccino) |
| | | Regular coffee with flavoring |
| | | Iced coffee |
| | | Other special coffee drinks |
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| * 8. Are there any other hot/cold beverages that you purchase outside the home/office? |
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| * Other than coffee, which hot/cold beverages do you regularly purchase (check all that apply)? |
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| * Which of the following places comes to mind when you think of purchasing a hot/cold beverage? |
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| * 11. Do you ever purchase ready-to-eat snacks (e.g. donuts, muffins etc) outside the home? |
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| * Which snacks do you regularly purchase? (Select all that apply) |
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| * How often do you purchase a snack outside the home? (Select only One below) |
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| * Which of the following stores do you purchase snacks from? (Choose all that apply) |
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| Please rank the following criteria on a scale of 1 to 8 with 1 being the most important characteristic of a place you would choose to buy a snack from. |
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| Convenience of location |
| | | Taste of products |
| | | Quality |
| | | Brand name |
| | | Price |
| | | Range of menu items |
| | | Variety |
| | | Cleanliness |
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| 16. 14. Please check the relative importance of each of these characteristics in influencing your selection of where to have a coffee/snack on a scale of 1(not at all important) to 5 (very important).
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| * 17. Do you ever go to Dunkin Donuts? |
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| * What are the primary reasons that you do not go to Dunkin' Donuts? (check all that apply) |
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| * How often to you buy coffee/snacks from Dunkin Donuts? (Select only One below) |
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| * Which products do you purchase from Dunkin Donuts stores? (Select all that apply) |
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| 21. On a scale of 1 to 5 what do you think about the level of quality of the coffee in a Dunkin Donuts store?
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| 22. On a scale of 1 to 5 what do you think about the level of quality of the snacks in a Dunkin Donuts store?
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| 23. On a scale of 1 to 5 what do you think about the range of products that Dunkin Donuts offers?
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| * What items, if any, do you believe that Dunkin Donuts needs to introduce? (Select all that apply) |
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| * Have you ever sat inside a Dunkin Donuts store to consume a beverage or snack? |
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* In each of the following areas, please select an option on how Dunkin Donuts can improve:
Interior design/decor |
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| * Atmosphere: (select all that apply) |
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| * If Dunkin Donuts went through with what you have suggested, what is your likelihood to make this a regular place to hang out? ("Regular" defined as once or more per month) (select only one answer below) |
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GENERAL QUESTIONS
Now please take a few minutes to answer the following general questions. Thank you for your contribution.
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| * 32. What is your gender? |
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| * Which of the following age groups do you fall into? |
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| Which of the following best represents your annual household income (select only one below): |
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| * Which of the following best describes your position at work? |
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