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Hello,
we are UCSD students in Market Research class.
We
are currently in research project of Coffee shop in La Jolla. lang=EN-US style="font-size:10pt; color:black;">This questionnaire will greatly help us to support our assumptions, and
to verify solutions to the problem we are addressing. We are interested in
knowing more about your interests and perceptions as a consumer. We would
greatly appreciate if you could fill out this survey. The results of this
questionnaire will remain confidential and anonymity is ensured, as it is not
asking your name. Please answer all questions to the best of your knowledge and
read carefully all the questions to ensure you are answering correctly.
Filling
out the questionnaire should not take longer than 7 minutes, so thank you very
much for your time, it is greatly appreciated. Please start with the survey now
by clicking on the Continue button below. |
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* 1. Do you go to coffee shops?
If No, you can finish the questionnaire.
(and Please give us reason why you do not go to coffee shops)
Thank you for your paticipation |
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| 2. How many times a week do you go to a coffee shop? |
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| * 3. Which coffee shop do you prefer most? (choose two) |
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| 4. Why do you prefer that coffee shop? | | |
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5. Please assess these benefits when shopping at a coffee shop:
1=least important 6=most important
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| * 6. What kind of beverage do you usually drink at coffee shop? |
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| * 7. Which of the below items do you usually have with your beverage? |
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| * 8. What kind of additional item do you want to try at a coffee shop? |
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| * 9. What is the main reason to go to a coffee shop? |
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| * 10. How long do you usually stay in a coffee shop? |
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| * 11. What kind of transportation do you use to go to a coffee shop? |
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| * 12. How much (on average) do you spend in a coffee shop per visit? |
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| * 13. Who / What is likely to influence you to shop at a coffee shop? |
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| * 14. How do you usually find out the new coffee shops? |
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| * 15. In which additional service are you interested in? (Choose two) |
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| * 16. What time do you normally go to coffee shop? |
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| * 17. Which categories describe you? (Check all that apply) |
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