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Hello:

We are Business Research students at Michigan Tech. We are inviting you to participate in our survey for the College Bookshelf. In this survey, approximately 100 people will be asked to complete a survey that asks questions about their textbook purchases. It will take approximately 10 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


The purpose of this survey is to gauge the level of awareness Michigan Tech students have about The College Bookshelf. With the data we collect from this survey, we can aid the owner of the College Bookshelf in increasing his sales by making students more aware of the benefits they will receive when purchasing their textbooks through his store.



Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Randi Woodward at 281.0968 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

* 1. What is your year in College?
 
1st
 
2nd
 
3rd
 
4th
 
5+
 
 

* 2. How old are you?
 
17-19
 
20-22
 
23-25
 
Other
 
 

* 3. Where do you live while at Michigan Tech?
 
On campus
 
Off campus within Houghton city limits
 
Outside of Houghton city limits
 
 

* 4. How much do you normally pay for books per semester?
 
$0-$99
 
$100-$199
 
$200-$299
 
$300-$399
 
$400-$499
 
$500-$599
 
$600+
 
 

* 5. How do you pay for your textbooks? (Choose all the apply)
 
Yourself
 
Parents
 
Financial Aid
 
Other

 
 

* 6. When you purchased your textbooks, was it mostly?
 
more than 2 weeks before classes
 
1-2 weeks before classes
 
less than 1 week before classes
 
first week of classes
 
until you need them
 
 

* 7. Where do you purchase the majority of your textbooks?
 
College Bookshelf
 
Campus Bookstore
 
From Friends
 
on-line (other than College Bookshelf & Campus Bookstore)
 
 

* 8. Have you ever heard of the College Bookshelf?
 
Yes (continue on)
 
No (skip to question 9)
 
 

A. How were you made aware about the College Bookshelf? (Check all that apply)
 
MTU Lode
 
Radio
 
Flyers
 
On-line
 
Word of mouth

 
 

B. Have you shopped at the College Bookshelf for books?
 
Yes
 
No
 
 

C. Have you shopped at the College Bookshelf for supplies?
 
Yes (continue on)
 
No (skip to question 9)
 
 


On a scale of 1 to 5, please choose the appropriate response regarding your shopping experience at the College Bookshelf based on the following factors.
 

Excellent Good Neutral Fair Poor
i. Prices
ii. Service
iii. Friendliness of staff
iv. Quality of Used Textbooks
v. Availability of Textbooks
vi. Convenience of Location
vii. Business Hours
viii.Textbook Reservations
ix. Returns
x. Book Buyback
 

Excellent Good Neutral Fair Poor
i. Prices
ii. Service
iii. Friendliness of staff
iv. Quality of Used Textbooks
v. Availability of Textbooks
vi. Convenience of Location
vii. Business Hours
viii. Textbook Reservations
ix. Returns
xi. Book Buyback
 
 


On a scale of 1 to 5, choose the appropriate response regarding the following services that are provided by the College Bookshelf.
 

Very Important Important Neutral Semi-Important Not Important
9) Having textbook delivery available
10) Assistance in finding textbooks
11) Variety of textbooks available
12) Location of bookstore
13) Counter Service
14) Self Service
 
 
 
15) How can the College Bookshelf improve their services to better meet your needs?
   
16) If you would like to be added to the College Bookshelf mailing list, please provide your e-mail address
   
 
Thank you for taking the time to fill out our survey. The analysis of this information will be done in a confidential manner and no identifying data will be released, with the exception of your e-mail address if you choose to provide it. Thank you again for taking the time to help us. Please contact [email protected] if you have any questions regarding this survey.
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