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  1. Surveys
  2. 2005
  3. April
  4. C
  5. Consumer Behaviour
0%
 

* 1. Which type of car do you have
 
Luxury
 
Middle Range
 
Low Range
 
Sports
 
 

Extremely Important Important Neutral Unimportant Extremely Unimportant
Brand Image
Advertisement
Price
Comfort
Safety measures
Sales package
Mileage
Style and Sleek
Running Costs
Instant Pickup
After Sale Service
Availability of Spare Parts
Resale Value
Other (please specify)
 
 
 
* In present contemporary social life what do you feel to what extent your car brand reflects your personal image?
   
 
 

Who influenced you more in your purchase decision
 
Family
 
Friends
 
Media
 
Word of Mouth
 
Other ( Please Specify)

 
 

What was the factor which influenced you to purchase your present car
 
Brand Image
 
Operational Economy
 
Physical attributes
 
Any Other ( Pease Specify)

 
 

What were your sources of information before purchasing a Car
 
Reading Material
 
Phoning a Friend
 
Visiting Stores
 
Personal
 
Commercial
 
Internet
 
Dealer
 
Others ( Please Specify)

 
 

What do you feel to what extent the finance deal provided by a company affects the purchase decision
 
A greater extent
 
Not much
 
Not at all

 
 

My knowledge about car
 
I know everything
 
I know much
 
I know little
 
I know nothing
 
 
 
Why did you choose this particular car/brand ?
   
 
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