Surveys 2013 December C Consumer Questionnaire

Consumer Questionnaire Consumer questionnaire 2: Nike

1. Default Section       How would you describe the brand Nike?       Why do you think Nike is so successful (Select all that apply)?   Range of products on offer   Marketing (Celebrity sponsorships/endorsements)   Style   Brand values/ethos   Price/value for money   Other   Other (Please Specify)         Who would you class as Nike's main competitor?   Adidas   Reebok   Converse   K-Swiss   Other Please Specify       Have you ever purchased anything from Nike?   Yes   No       What product(s) have you purchased from Nike within the past year? (Select all that apply)?   Trainers   Hoody   Tshirt   Tracksuit bottoms   Jacket   Bag   Socks   Shorts   Skirt/Dress   Nothing   Other   Other (Please specify)         Briefly describe what you think a typical Nike consumer is like.

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