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Hello:
You are invited to participate in our survey on a new product, reusable grocery bags. In this survey, approximately 100 people will be asked to complete a survey that asks questions about what features are most important to you about tote/grocery bags, and some general demographic information. It will take approximately 5-8 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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We would like to introduce a new grocery bag concept: a reusable grocery bag with style and functionality. It will be stylish in color, material, and shape, and will also have compartments to carry different types of grocery products such as frozen foods, produce, etc. The bag will help to limit the amount of plastic/paper bags in circulation and help cut down on the plastic bags waste.
One bag is sizable enough to accommodate the amount of groceries that would typically fit in four to six traditional plastic bags. Some of the profits of this product will go to an environmental cause. We would like to get an understanding of what features would be most important to you if you.
The following questions will ask you your preference for different combination of features for a reusable bag. Please select which option best describes your preference.
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| * How many different bags (purses, totes, etc.) do you use on a weekly basis? Enter the number here. | | |
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| * Purses | | | | * Backpacks | | | | * Tote bags | | |
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How often do you purchase a new bag? (either a purse/handbag, backpack, gym bag, tote, etc.)
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| How likely would you ever purchase a designer handbag? |
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| Rank the following attributes in order of importance for what you look for in a bag/tote. Rank them from 1 to 6 with 1 being the highest.
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| Durability (ability to carry heavy items and last a long time) |
| | | Functionality (mulitple pockets/freezer pack, zippers) |
| | | Weight and ability to fold into a small package |
| | | Design (color/shape) |
| | | Designer name |
| | | Price |
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| * Do you walk or drive to the grocery store? |
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| * How many people do you shop for? |
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| * What do you use to bag your groceries? |
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| * Do you think that plastic bags/paper bags are harmful to the environment? |
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| If you do not currently use reusable bags, what would entice you to do so?
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| * Please rank the following in order of importance to you if you were to carry a reusable bag. 1 is the most important, 7 is the least important. |
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| Weight |
| | | Size |
| | | Durability |
| | | Fabric/Material/Design |
| | | Form - square/sack |
| | | Versatility - can you use it for other things |
| | | Machine Washable |
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| If a reusable grocery bag were offered at your grocery store that met your preferences for price, durability, functionality, and design, how likely would you buy it? |
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| * If a reusable grocery bag were offered at your grocery store that met your preferences for price, durability, functionality, and design, how many of these bags would you anticipate purchasing over a year if they were offered in a variety of styles and functionality? | | |
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The following are some facts about plastic/paper bag consumption in the US:
- Number of plastic shopping bags used each year, in the US alone: 14,000,000,000
- Percentage of plastic bags returned for recycling: 1%
- Barrels of oil required for US annual plastic bag consumption4: 12,000,000
- Number of paper bags consumed each year, in the US alone: 10,000,000,000
- Estimated number of years for a plastic bag to biodegrade in a landfill: 1,000
- Number of trees cut down for paper bag consumption, in the US: 14,000,000
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| * With this new knowledge, would you be more inclined to purchase and use a recyclable bag? |
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| * How many children do you have? | | |
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| * What is your marital status? |
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| * What is your household income? |
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| * Which of the following best describes the city in which you live? |
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| * What is your employment status? |
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