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  2. 2005
  3. May
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  5. Costco vs. Sam's Club -

Costco vs. Sam's Club -

The following survey is being conducted by a group of students in the MBA program at the University of Michigan. Please take a moment to take our short survey. Upon completion of the survey and data analysis, if you are intrested in the results, please contact one of us. Thank you for your time.

D.Shah U of M
0%
 
1. 
Are you aware of this brand: Sams Club
Yes No
 
 
2. 
Are you aware of these brands:
Costco
Yes No
 
 
 
Is Costco or Sams Club your primary shopping place ? If not, where do you shop usually for your daily needs ?
   
 
 
4. 
* You are (were) a member of which of the following membership warehouse store(s)
(select one)
 
Sam's Club Only
 
Costco Only
 
Both Costco and Sam's Club
 
Neither
 
 
5. 
On average, how many times per month do you shop at Sam's Club?
 
0
 
1
 
2
 
3
 
4
 
5 or more
 
 
6. 
On average, how many times per month do you shop at Costco?
 
0
 
1
 
2
 
3
 
4
 
5 or more
 
 
7. 
When you shop at a membership warehouse store (Costsco and/or Sam's Club), you purchase the following: (check all that appply)
 
Fresh Produce (i.e. fruit and vegetables)
 
Packaged Food
 
Household Supplies and Cleaning Products
 
Meat
 
Alcoholic Drinks (e.g. Beer, Wine, Liquor)
 
Non-Alcoholic Drinks (e.g. Soft drinks, Juices, Bottled Water)
 
Electronics (e.g. TVs, Computers, DVD Movies, Electonic Accessories)
 
Furniture (e.g. Tables, Desks, Chairs, Mattresses)
 
Sporting goods (e.g. Bicycles, Swimming gear)
 
Clothing
 
Automotive Products (e.g. Tires, Batteries)
 
Small Appliances (e.g. blenders, juicers, microwaves, irons)
 
Large Appliances (e.g. refrigeraors, laundry washers and dryers)
 
Over the counter drugs and/or Pharmacy
 
Tobacco Products (e.g. cigarettes)
 
Other (please describe)
 

 
 
8. 

Rate how important the following attributes are to you when choosing a membership warehouse.
Extremely Important Very Important Somewhat Important Not Very Important Not At All Important
Location
Selection of competing brands
(availability of different brands for the same product type)
Price
Speed of checkout
Quality of Name Brands
Quality of Generic Brands
(e.g Kirkland, Sam's Choice)
Service
Variety of different items
(availability of different types of products)
Hours Of Operation
Return Policy
 
 
9. 

Rate how Sam's Club delivers the following attributes to you.
Excellent Very Good Good Fair Poor Don't Know
or N/A
Location
Selection of competing brands
(availability of different brands for the same product type)
Price
Speed of checkout
Quality of Name Brands
Quality of Generic Brands
(e.g Kirkland, Sam's Choice)
Service
Variety of different items
(availability of different types of products)
Hours Of Operation
Return Policy
 
 
10. 

Rate how Costco delivers the following attributes to you.
Excellent Very Good Good Fair Poor Don't Know
or N/A
Location
Selection of competing brands
(availability of different brands for the same product type)
Price
Speed of checkout
Quality of Name Brands
Quality of Generic Brands
(e.g Kirkland, Sam's Choice)
Service
Variety of different items
(availability of different types of products)
Hours Of Operation
Return Policy
 
 
11. 
Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
What is your OVERALL perception of quality of products at Costco
What is your OVERALL perception of quality of products at Sams Club
What is your OVERALL perception of quality of products at Walmart
 
 
12. 


Please tell us a little about yourself:





* Marital Status:
 
Single (never been married)
 
Married
 
Divorced
 
Widowed
 
 
13. 
* Gender
 
Male
 
Female
 
 
14. 
The number of people in your household that you shop for:
 
1
 
2
 
3
 
4
 
5
 
6 or more
 
 
15. 
You use your warehouse club membership for
 
Personal Purchases
 
Business Purchases
 
Other (please specify)
 

 
 
16. 
Related to shopping, How would you describe yourself on a "attitudinal" basis? I am..
 
Researcher
 
Brand Loyal
 
Brand Conscious
 
Sophisticated
 
Above the crowd

 
 
17. 
What emotionional needs do you expect to satisfy when/after you go to shopping.
 
Need
 
Sense of accomplishment
 
Variety,Customer Service
 
Lots of items, One stop shop
 
24hr convenience
 
Prestige

 
 
18. 
When shopping,which motivation are you primarily trying to fulfill?
 
Get reasonable quality and cost
 
Enjoy the experience
 
Save time and money
 
Look for high value
 
Need based
 
Attention seeking

 
 
19. 
If you are a Costco customer currently, would you consider switching to Sams Club ?
Yes No
 
 
20. 
If you are currently a Sams Club customer, would you consider switching to Costco ?
Yes No
 
 
 
If you answered yes to any of last 2 questions, briefly mention why ?
   
 
Please contact [email protected] or click here if you have any questions regarding this survey.
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