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Welcome:
You have just reviewed two financial Web sites, and some of you may have also been asked to perform a short task using those Web sites. We would now like you to answer some questions about the believability of those Web sites You will also be asked to answer some additional questions about yourself, and about your level of interest in financial planning.
Your participation in this study is completely voluntary. If you feel uncomfortable answering any questions, you can withdraw from the survey at any point.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Susan Ferebee by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * Enter the Survey Code that you were given on the Welcome/Instruction Web site (Either a 1 or a 2). |
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| * Select the two Web sites that you examined. |
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| * Of the two Web sites that you examined, select the one that you felt was MORE credible. |
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| * Of the two Web sites that you examined, select the one that you felt was LESS credible. |
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| * Please write comments about the believability of the Web sites you examined | | |
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Answer the following questions about the Web site that you felt was MORE credible.
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| * The source is interested in my well being, not just its own. |
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| * I would characterize the source as honest. |
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| * The source treats others with decency |
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| * The source has an excellent past performance. |
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| * I believe the source is a leader in its field. |
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| * I believe the source is skillful in what it does. |
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| * Overall, the source is capable. |
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| * I believe the source is honorable in dealing with others. |
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To me, financial planning is....
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| * My past experience with investing has been successful |
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| * Most people are honest in their dealings with others. |
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| * Most professionals are very knowledgeable in their chosen field. |
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| * A large majority of professional people are competent in their area of expertise. |
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| * I usually trust people until they give me a reason not to trust them. |
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