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This questionaire forms part of the research for an MA European Business dissertation.
I would be very grateful if you would spare a moment of your time to answer the questions set out below.
All answers will remain confidential and will be used for the above research only.
 
 
Please give each factor a different number rating
What factors most strongly influence your buying decisions
Price
Value
Company's ethical reputation
Brand image
Fashion trends
 
 
Please indicate your answer to each of the following statements
Strongly Agree Agree Neutral Disagree Strongly Disagree
I would go several miles out of my way to buy from a store that I knew to be extremely ethical
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I would pay considerably more money for a product from a firm that I knew to be extremely ethical
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Firms who are ethical should be allowed to earn greater profits than firms normally do
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Given the choice between two firms, one ethical and the other not especially so, I would always choose to buy from the ethical firm
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I would pay considerably less money for a product from a firm that I knew to be extremely unethical
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Given the choice between two firms, one unethical and the other not especially so, I would never choose to buy from the unehical firm
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Firms which are unethical should do poorly in the marketplace
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
It would really bother me if I found out that a firm I have bought from has acted unethically
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Whether a firm is ethical is not important to me in making my decision what to buy
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I really care whether the companies whose products I buy have a reputation for unethical behaviour
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
It is no big deal if firms are sometimes unethical
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
All firms are unethical sometimes, it is normal
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Firms have a responsibility to always act with the highest of ethical standards
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I know the ethical companies from the unethical
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I can identify companies with a reputation for ethical behaviour
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I can identify companies with a reputation for unethical behaviour
 
 
 
If you can, please name two companies with a reputation for ethical behaviour
   
 
 
 
If you can, please name two companies with a reputation for unethical behaviour
   
 
 

Have you ever boycotted a company's products?
Yes No
 
 

In the last 12 months, have you chosen one product over another because of a company's ethical reputation?
Yes No
 
 

Are you currently boycotting any company's products?
Yes No
 
Please contact [email protected] or click here if you have any questions regarding this survey.
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