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  1. Surveys
  2. 2008
  3. October
  4. C
  5. Customer Loyalty Acid Test [Net Promoter Score] -
 


How likely are you to continue buying products and/or services from Company XYZ?


Not at all
likely
0

1

2

3

4
Neutral
5

6

7

8

9
Extremely
likely
10
 
 


Overall, how likely are you to provide enthusiastic referrals for Company XYZ?


Not at all
likely
0

1

2

3

4
Neutral
5

6

7

8

9
Extremely
likely
10
 
 


Overall, how satisfied are you with Company XYZ?


Not at all
likely
0

1

2

3

4
Neutral
5

6

7

8

9
Extremely
likely
10
 
 

Please rate your level of agreement with the following statements:
Not at all
likely
0


1


2


3


4

Neutral
5


6


7


8


9
Extremely
likely
10
Company really cares about building a relationship with me
Company really cares about building a relationship with me
Company is committed to win/win solutions (does not take advantage of its partners or customers)
I trust Company's leaders and personnel to behave with fairness and integrity
Customer loyalty is appropriately valued and rewarded at Company
I believe Company deserves my loyalty
Over the past year, my loyalty to Company has grown stronger
Company values people and relationships ahead of short-term profits
Company makes it easy for me to do business with them
Company sets the standard for excellence in its industry
Company has a winning strategy (superior economics in serving its customers)
Company attracts and retains outstanding people (employees, partners, etc.)
Company creates innovative solutions that make my life easier
 
 
 

How long have you been a customer of Company XYZ?
 
Less than one year
 
One to under three years
 
Three to under five years
 
Five to under ten years
 
Ten years or more
 
 
 
 
   
 
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