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Hello participants:
You are invited to participate in our survey on consumer decision-making process towards investment-linked plan (cash-back plan). In this survey, approximately 160 people will be asked to complete a survey that asks questions about their decison-making process. It will take approximately 4 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
For those that is not familiar what is the investment-linked plan (cash-back plan) mention above, here is the brief description of the plan:
Investment-linked plan or cash-back plan is a reward given to the house buyers that purchase a property from the developer. Customer will be entitle for the reward if they falls under the customer loyalty programme by fulfil certain criteria set by the property company. Customer will be received the reward equivalent to the purchase price of the property they purchase at the end of a specific period.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ellice by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Please select the numbers of representing the most apprpriate responses for you in respect of the following items. (Select ONLY one)
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| Which of the following best describe your Job Function? |
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| What is your approximately total household annual income? |
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| This section gathers your feedbacks on the investment-link plan (cash-back plan). Please choose the most appropriate responses for in the following items.
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| Have you hear of the Investment-linked plan (cash-back plan)? |
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| Have you purchase a property that comes with Investment-linked plan (cash-back plan)? |
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| This section gathers your opinion when investing in property. Please rank your choice of numbers in the appropriate boxes provided. (Indicate by numbering from 1-5 in order where 1 is the most preferable)
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| In your opinion, please rank the following elements according to the importance when you invest in property. |
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| Low Mortgage Interest Rate |
| | | Investment-linked Plan (Cash-Back Plan) |
| | | Low down payment |
| | | Discount on house price |
| | | Interest rate waved during construction period |
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| Please rank the following elements according to your priority in your personal investment portfolio. (1 - most preferable; 5 - less preferable) |
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| Property Investment |
| | | Unit Trusts |
| | | Stock & Shares |
| | | Bonds |
| | | Banks Fixed Deposit |
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| Which of the following areas that you think would likely benefit the most from the investment-linked plan (cash-back plan)? (1 - most preferable; 5 - less preferable) |
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| Increase your wealth |
| | | Makes property investment more liquidity |
| | | Add value to the property |
| | | Risk mitigation in property investment |
| | | Guarantee return of property invested |
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| In your opinion, which of the following factors would likely affect the property price? (1 - most preferable; 5 - less preferable) |
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| Location and address |
| | | Security |
| | | Neighbourhood & accessibility |
| | | Improvement of the physical building |
| | | Management and maintenance |
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