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1. You are invited to participate in our survey to gauge the Sydney markets response to the launch of a new lifestyle product. The "Dafaya" is a woodfired heater and BBQ that is handcrafted by artisans in Egypt. The primary goals of the company are to create employment for Egyptians from marginalised communities and to initiate development activities within those same communities. The "Dafaya" range is currently sold in a number of countries in Western Europe, our organisation is contemplating introducing it to the Australian market.
To assist us in making this decision, we'd like to ask you some questions. Approximately 100 people will be asked to complete a survey that asks questions relating to how they use their outdoor living areas. It will take approximately 5 to 10 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact the person from whom you received the survey invitation. Thank you very much for your time and support. Please start the survey now by clicking on the 'Continue' button below.
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| * Do you have an outdoor space at your home? |
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| * What type of outdoor space do you have? |
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| * Which of the following activities do you perform in your outdoor space? |
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| * Which of the following best describes how often you spend time in your outdoor space? |
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| * Do you heat your outdoor area? |
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| If so, how do you heat it? |
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| If not, would you like an option to? |
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| If you would like an option to heat your outdoor space, Which options would you consider? |
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| * What Factors would you, or have you, considered when selecting an outdoor heating solution? Please rank the following where 1 is the most important and 9 is least important. |
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| Atmosphere |
| | | Functionality |
| | | Ease of Use |
| | | Price |
| | | Durability |
| | | Size |
| | | Aesthetics |
| | | Safety |
| | | Portability |
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| * Do you have an outdoor cooking device? |
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| If not, would you like to? |
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| What factors did you, or would you, take into consideration when making the decision? Please rank the following where 1 is the most important and 9 is the least important. |
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| Price |
| | | Size |
| | | Ease of use |
| | | Portability |
| | | Functionality |
| | | Aesthetics |
| | | Safety |
| | | Atmosphere |
| | | Durability |
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| * Rank the order of importance to you in using your outdoor space. 1 for most important to 4 for least important. |
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| Atmosphere of the area |
| | | Layout of the area |
| | | Size of the area |
| | | Functionality of the area |
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| * Rank the importance of the following as part of your outdoor space. From 1 for most important to 8 for least important. |
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| BBQ |
| | | Covered from the elements |
| | | Outdoor furniture |
| | | Heating device |
| | | Pots and plants |
| | | Lighting |
| | | Garden ornaments |
| | | Water feature |
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| * Please open the jpeg attachment which was a part of the e-mail containing the link to this survey. Which statement best describes your first reaction to the product? |
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| * Have you seen a product like this before? |
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| What would you describe as the nearest competition for this product? | | |
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| * Have you used, or seen being used, a product like this before? |
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| * Do you like the look of this product? |
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| * Do you like the idea that you can use this product both to heat your outdoor area and as a wood fired BBQ? |
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| * In which seasons can you see yourself using a product like this? |
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| 24. On a scale from Not At All Important to Very Important, how would you rate the following considerations when selecting a product like this?
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| * Finish (i.e. surface texture) |
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| * The primary goals of the company are to create employment for Egyptians from marginalised communities and to initiate community development activities within those same communities. |
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| * Using a wood fire in your outdoor space for heating? |
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| * Using a wood fire for outdoor cooking? |
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| * The following countries import similar products to Australia. Rank your perception of product quality for each of these countries? 1 for highest quality to 6 for lowest quality. |
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| Mexico |
| | | Thailand |
| | | Vietnam |
| | | Egypt |
| | | Peru |
| | | Chile |
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| * When could you see yourself purchasing this product... |
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| * Why would you buy this product? |
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| * How much do you expect to pay for this product? |
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| * Where would you buy this product? |
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| Do you have any comments or feedback regarding the product? | | |
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| * Which newspaper(s) do you regularly read? |
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| Which of the following lifestyle magazines do you read? |
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| Which of the following lifestyle TV programs do you watch? |
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| * Where would you look for information on the 'Dafaya' outdoor heater/BBQ? |
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| * How would you describe your home? |
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| * How many people in your household? |
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| * What is your household income level? |
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| * Which age bracket d you fit into? |
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| Which ancestral background(s) do you identify with? |
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| * Which description best fits the part of Sydney that you live in? |
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| 49. Additional Comments/Suggestions for improvement | | |
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