Dealership Survey | QuestionPro

Greetings. We are MBA students at The George Washington University
who are conducting a survey for one of our marketing courses. We
request five minutes of your time to complete the simple survey below.
Your privacy will be respected, and at no point do we ask for your
name. Thank you in advance for your time.

Which age category do you belong to?

18-24

25-34

34-44

45-54

55-64

Race and/or Ethnicity

Gender

Male

Female

What brought you to the dealership today? (Please explain in the space below)

Are you shopping for a particular car?

Yes

No

If yes, which car are you looking for?

Are you considering leasing or buying your vehicle?

Please explain why below:

What other brands are you considering for your luxury car purchases?

Have you ever previosly owned a Cadillac?

YES

NO

If yes, do you remeber what attracted you to the Cadillac brand? (Please explain)

Off the top of your head, what words do you associate with Cadillac?

What is your perception of Cadillac compared to other luxury brands?

Are you familiar with the Cadillac SRX?

YES

NO

If yes, what is your impression of the vehicle? Please explain in the space below.

Would you ever consider purchasing a Cadillac SRX? Please explain why or why not: