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Hello:
You are invited to participate in our survey Digital Entertainment. It will take approximately 30 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. Your survey responses will be stricly confidential and data from this research will be reported on an aggregated level. Your information will be coded and will remain confidential.
If you have questions at any time about the survey or the procedures, you may contact Jan Sessenhausen via eMail [[email protected]]
Thank you very much for your time and support.
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| Please define your gender: |
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| What age group do you belong to? |
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| What group of income do you belong to? |
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| How much do you spent on Entertainment Media (DVDs, CDs, Magazines, etc) and Consumer Electronics in an average month? |
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| Which of the following products do you currently possess in your household? |
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| Do you currently have an Internet access at home? |
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| Who is your current internet service provider (ISP)? |
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| Please further define your internet access restrictions: |
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Please rank the following elements according to their importance in your media consumption (1 - Highest, 8 - Lowest)
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| (daily) Newspaper |
| | | (weekly) Magazine |
| | | Books |
| | | Radio |
| | | Television (incl. DVDs, VHS) |
| | | Movie Theater |
| | | Internet |
| | | Gaming Devices (Computer / Console) |
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Please rank the following elements based on when you are most likely to watch TV
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| ...when I just try to relax |
| | | ...besides concurrent activities (ironing etc.) |
| | | ...when I am trying to inform myself (news, documentaries, etc.) |
| | | ...when I want to see a certain program that's on TV |
| | | ...after I rented a DVD / VHS |
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Please define your fields of interest with regards to TV program:
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How much are you aware of new trends regarding TV technology and/or TV content?
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Video-On-Demand (VOD) lets you instantly order movies, special programs and network
packages of shows and watch them as if you are using a VCR/DVD. By clicking your remote,
you can order the selected content whenever you want, then start, stop, pause, rewind or fast-forward it.
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The following chapter of this survey compares a total of 15 potential
Video-on-Demand Systems. They will be combined in groups of 3
and you'll be asked to select your favourite of the 3.
Each group is totally independent and your choices will not
influence the following configutations. |
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Assuming you are looking for a Video-on-Demand (VoD) solution for your home.
Please define your preferences for one of the following products:
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Who well do you plan your TV consumption?
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What are your key intensions when planning your TV consumption?
(You may select multiple answers here) |
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| What's your primary device to record TV? |
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| How often do you use your recording device to record TV? |
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| Why do you not use your VCR more frequently
or
Why do you not own a VCR?
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How frequently do you use the following types of TV Guides?
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| How much influence have recommendations/reviews from friends/collegues on the content you watch on TV? |
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| What factors generally keep you from watching more TV than you are currently doing? | | |
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| I use internet as a media for... |
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Please define how often you visit the following websites:
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Please define which channels you would most likely consider when buying any of the following products:
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The last section of this survey compares multiple products(total of 10) with different
characteristics and you will be asked to define your preferences towards one or another.
The following terms are used to describe the products:
GROUP 1 - CONTENT ASPECTS:
PROGRAMM DESCRIPTIONS & BENCHMARKS - indicates whether the service includes any form of advanced content information such as information about actors as well as evaluating reviews of all shows.
RELATED CONTENT - indicates whether the service provides any information about additional content that relates to my personal interestsc
GROUP 2 - FEATURES:
USER INTERFACE / LAYOUT - informs about the quality of the User Interface or Layout of the media (with regards to both visual and handling factors)
QUICK RECORDING - indicates whether the service enables to quick setups of any types of recording device (VCR, HD-REC, DVD-Rec)
GROUP 3 - FINCANCING FACTORS:
MONTHLY FEE - monthly fee charged from consumer for use of service
SUBSCRIPTION - length of minimum contract user has to sign in order to use the service
AD FREE - indicates whether the service includes any form of advertisement
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Assuming you are looking for a TV GUIDE (printed or electronic) in the next 10 to 30 days.
Please give us your preferences towards one of these two products:
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