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Hello:

You are invited to participate in our survey Digital Entertainment. It will take approximately 30 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. Your survey responses will be stricly confidential and data from this research will be reported on an aggregated level. Your information will be coded and will remain confidential.
If you have questions at any time about the survey or the procedures, you may contact Jan Sessenhausen via eMail [[email protected]]


Thank you very much for your time and support.


 
 

Please define your gender:
 
Male
 
Female
 
 

What age group do you belong to?
 
Under 18
 
18 - 25
 
25 - 35
 
35 - 45
 
45 - 55
 
55 - 65
 
Above 65
 
 

What group of income do you belong to?
 
Below 15000€ per year
 
Between 15000€ and 30000€ per year
 
Between 30000€ and 45000€ per year
 
Between 45000€ and 60000€ per year
 
Above 60000€ per year
 
 

How much do you spent on Entertainment Media (DVDs, CDs, Magazines, etc) and Consumer Electronics in an average month?
 
Less than 25€ per Month
 
Between 25 and 50€ per Month
 
Between 50 and 100€ per Month
 
Between 100 and 200€ per Month
 
Between 200 and 300€ per Month
 
More than 300€ per Month
 
 

Which of the following products do you currently possess in your household?
 
Personal Computer
 
Laptop
 
Gaming Console (Playstation, XBOX, Nintendo)
 
iPOD
 
other MP3 Player
 
TV <75cm screen diagonal
 
TV >75cm screen diagonal
 
Video Cassette Recorder
 
DVD Player
 
DVD Recorder
 
Harddisk Recoder
 
Stereo System
 
Mini Disc Player
 
Home Entertainment Beamer
 
Home Cinema Sound/Surround System

 
 

Do you currently have an Internet access at home?
 
No
 
Yes, analog modem
 
Yes, ISDN
 
Yes, DSL with 1mBit
 
Yes, DSL with 2mBit
 
Yes, DSL faster than 2mBit
 
Other
 
 
 

Who is your current internet service provider (ISP)?
 
1&1 / Puretec
 
Alice
 
Arcor
 
Congster
 
GMX
 
Strato
 
T-Online
 
Freenet
 
Other
 
 
 

Please further define your internet access restrictions:
 
Flatrate (no restriction)
 
Time Limit
 
Volume Limit
 
Dial-up Connection
 
 

Please rank the following elements according to their importance in your media consumption (1 - Highest, 8 - Lowest)
(daily) Newspaper
(weekly) Magazine
Books
Radio
Television (incl. DVDs, VHS)
Movie Theater
Internet
Gaming Devices (Computer / Console)
 
 

Please rank the following elements based on when you are most likely to watch TV
...when I just try to relax
...besides concurrent activities (ironing etc.)
...when I am trying to inform myself (news, documentaries, etc.)
...when I want to see a certain program that's on TV
...after I rented a DVD / VHS
 
 

Please define your fields of interest with regards to TV program:
Very interested    Interested   Small interest   Not interested at all  
Documentaries
News
Kids content
Daily Soaps
Comedy Shows
Adult Content
Advertising
Talk Shows
Sports
Regional content
Movies
 
 

How much are you aware of new trends regarding TV technology and/or TV content?
 
Always updated (spezialized magazines, news, internet)
 
Keep myself informed
 
Occasionally when something catches my interest
 
Only inform myself when I am about to buy something
 
Do not inform myself at all
 
 




Video-On-Demand (VOD) lets you instantly order movies, special programs and network
packages of shows and watch them as if you are using a VCR/DVD. By clicking your remote,
you can order the selected content whenever you want, then start, stop, pause, rewind or fast-forward it.



- - - - - - - - - - - -



The following chapter of this survey compares a total of 15 potential
Video-on-Demand Systems. They will be combined in groups of 3
and you'll be asked to select your favourite of the 3.

Each group is totally independent and your choices will not
influence the following configutations.
 
 


Assuming you are looking for a Video-on-Demand (VoD) solution for your home.
Please define your preferences for one of the following products:
 
Step 1 of 5
Download time 5 minutes before movie starts 120 minutes before movie starts Movie starts directly after request
Special Hardware requiredYes - Streaming device that connects to PC (about 150€)Yes - Streaming device that connects to PC (about 150€)Yes - SAT/VOD Reveiver with 80GB Harddisk (about 500€)
Price per 30min of content1€Free with commercial breaks (5 minutes)0.50€
Hollywood ContentYes - available 1 month after Video Rental ReleaseYes - available 1 month prior to Video Rental ReleaseNo - Premium Content from national TV stations (Documentaries, Series, Kids)
Editorial ContentDetailled editorial with advanced recommendations, theme days, hot topics etcAlmost indivual editorial with recommendations based on my interestsAlmost indivual editorial with recommendations based on my interests
Branded / Operated byT-Online VisionTV SpielfilmSAT.1 / ProSieben
 
 

Who well do you plan your TV consumption?
Planned Spontaneous
 
 

What are your key intensions when planning your TV consumption?
(You may select multiple answers here)
 
Special interests in certain content
 
Make effective use of TV time
 
Boredom
 
Make use of recording technology
 
Other
 

 
 

What's your primary device to record TV?
 
Video Cassette Recorder (VCR)
 
DVD - Recorder
 
Hard-Disk Recorder - data stored on local machine
 
Webbased PVR - data stored on remote Server
 
Do not record TV

 
 

How often do you use your recording device to record TV?
 
Daily
 
Weekly
 
Monthly
 
Never
 
 
 
Why do you not use your VCR more frequently
or
Why do you not own a VCR?
   
 
 



How frequently do you use the following types of TV Guides?
Daily   Every other day   Only on weekends   Weekly   Seldom   Never  
Magazine (free)
Magazine (purchased)
Videotext
Internet
Electronic Programming Guide
 
 

How much influence have recommendations/reviews from friends/collegues on the content you watch on TV?
 
Strong influence
 
Medium influence
 
Small influence
 
No influence
 
 
 
What factors generally keep you from watching more TV than you are currently doing?
   
 
 

I use internet as a media for...
 
News
 
Reading in Magazines
 
eMail Communication
 
Telecommunication (VoIP)
 
Instand Messaging
 
Online Banking
 
Business Contacts
 
P2P File Exchange (e.g. eMule, BitTorrent)
 
Legal Music Purchases (iTunes, musicload etc)
 
Product Information / Reviews
 
Stock Brocking / Financial Investments
 
Private Contacts (Dating)
 
Blogging
 
Podcasting

 
 

Please define how often you visit the following websites:
Daily   Weekly   Monthly   Never    Page unknown  
wiwo.de
cnn.com
heise.de
mobile.de
openBC.de
hood.de
amazon.de
ebay.de
msn.de
web.de
Daily   Weekly   Monthly   Never    Page unknown  
spiegel.de
businessweek.com
neu.de (or other contact/flirt sites)
rushed.de
sport1.de
espn.com
stern.de
gmx.de
tomshardwareguide.de
golem.de
Daily   Weekly   Monthly   Never    Page unknown  
bild.de
kwick.de (or other community sites)
guenstiger.de (or other price finder sites)
yahoo.de
ftd.de
playboy.de (or other adult content related sites)
t-online.de
hotmail.de
google.de
scout24.de
wikipedia.de
 
 

Please define which channels you would most likely consider when buying any of the following products:
Internet Auction (e.g. ebay)   Internet Shop (e.g. amazon)   Internet Specialist Dealer   Trade chain Webshop (e.g. mediamarkt.de)   Supermarket (offline)   Local Specialist dealer (offline)   Trade chain in store(e.g. Media Markt)   Manufaturer direct  
CD
Book
DVD / VHS
Video / PC Game
Cell Phone
Computer / Computer Equipment
Toys & Games
Cameras & Photo Equipment
Clothing
Jewelry
Consumer Electronics
 
 

The last section of this survey compares multiple products(total of 10) with different
characteristics and you will be asked to define your preferences towards one or another.



The following terms are used to describe the products:


GROUP 1 - CONTENT ASPECTS:


PROGRAMM DESCRIPTIONS & BENCHMARKS - indicates whether the service includes any form of advanced content information such as information about actors as well as evaluating reviews of all shows.


RELATED CONTENT - indicates whether the service provides any information about additional content that relates to my personal interestsc


GROUP 2 - FEATURES:


USER INTERFACE / LAYOUT - informs about the quality of the User Interface or Layout of the media (with regards to both visual and handling factors)



QUICK RECORDING - indicates whether the service enables to quick setups of any types of recording device (VCR, HD-REC, DVD-Rec)


GROUP 3 - FINCANCING FACTORS:


MONTHLY FEE - monthly fee charged from consumer for use of service



SUBSCRIPTION - length of minimum contract user has to sign in order to use the service
AD FREE - indicates whether the service includes any form of advertisement






 


Assuming you are looking for a TV GUIDE (printed or electronic) in the next 10 to 30 days.
Please give us your preferences towards one of these two products:
 
Step 1 of 5
Download time 60 minutes before movie starts 30 minutes before movie starts 5 minutes before movie starts
Special Hardware requiredYes - Advanced Enterteinament Center with 200GB Harddisk, Windows Media Center OS, WLAN, DVD Writer (about 1500€)Yes - Streaming device that connects to PC (about 150€)Yes - Advanced Enterteinament Center with 200GB Harddisk, Windows Media Center OS, WLAN, DVD Writer (about 1500€)
Price per 30min of content1€0.50€Free
Hollywood ContentYes - available 1 month prior to Video Rental ReleaseNo - Premium Content from national TV stations (Documentaries, Series, Kids)Yes - available 1 month after Video Rental Release
Editorial ContentNo Editorial, pure category/topic based database accessAlmost indivual editorial with recommendations based on my interestsNo Editorial, pure category/topic based database access
Branded / Operated byRTLSonyRTL
 
Please contact [email protected] if you have any questions regarding this survey.
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