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Exit Survey
 
 
Hello:
You are invited to participate in our survey to understand customer respond toward McDonald's. It will take approximately 1-2 minutes to complete the questionnaire.

Thank you very much for your time and support.
 
 
 
1. How often do you visit McDonald’s?
 
o Very often
 
o Often
 
o Not very often
 
o never
 
 
 
On average, how much do you spend per visit?
 
o $10 and under
 
o $11-$20
 
o $21-$30
 
o $31+
 
 
 
Do you prefer Drive-thru service or walk-in?
 
o Drive-thru
 
o Walk-in
 
 
 
What is your favorite all-day breakfast item? (check all that apply)
 
o McGriddle
 
o Egg McMuffins
 
o Parfait
 
o Big Breakfast
 
o Sausage Biscuits
 
o If others, please specify: __________________________________________
 
o None
 
 
 
How far away is your nearest McDonald’s?
 
o 0-5 miles
 
o 6-10 miles
 
o 11-18 miles
 
o 19-24 miles
 
o 25 or more
 
 
On average, how satisfied are you with the following characteristic of McDonald’s?
very satisfied satisfied somewhat satisfied dissatisfied very dissatisfied
Price
Operation hours
Nutritional value
Menu selection
Location
Holiday promotion
Customer service
 
 
 
What is your age?
 
o 17 and under
 
o 18-25
 
o 26-30
 
o 31-39
 
o 40+
 
 
 
How many people live in your household?
 
o 2 or less
 
o 3-5
 
o 6-9
 
o 10+
 
 
 
Are you?
 
o Male
 
o Female