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DEGREE OF INTEREST
Ignoring for the moment the question of price, how interested would you be in using a pet location service such as the one described if it was available in your area? In answering this and other questions, please consider the term "pet" to mean animals that that might wander away or otherwise become lost, such as a dog or cat or small farm animals.

 
Not interested because I do not have pets
 
Own a pet(s) but not interested
 
Somewhat interested
 
Very interested
 
Would definitely use
 
 
PRICING


Now taking into account price, how likely would you be to purchase such a service if the monthly costs were as indicated below? Please indicate your interest at each price level.

Will not purchase at this price Somewhat likely to purchase at this price Very likely to purchase at this price Will definitely purchase at this price
$5/month
$5-$10/month
$10-$15/month
$15-$20/month
$25+/month
 
 
NUMBER OF DOGS
How many dogs do you own?

0 1 2 3 More than 3
 
 
NUMBER OF CATS
How many cats do you own?

0 1 2 3 More than 3
 
 
OTHER PETS
How many animals OTHER THAN dogs or cats do you own for which you might like to use the pet locator service?

0 1 2 3 More than 3
 
 
VETERINARY SERVICES
How many times per year do you estimate that you use the services of a veterinarian?

0 1 2 3 More than 3
 
 
ONLINE PURCHASING
How likely are you to purchase pet-related products and services on-line?

 
Not at all likely
 
Somewhat likely
 
Very likely
 
Already buy pet-related items online
 
 
ANNUAL SPENDING ON PETS
How much do you estimate you spend in a year on your pets for all pet-related products and services?

 
Less than $100
 
$100 - $250
 
$250 - $500
 
More than $500
 
 
PERSONAL INVOLVEMENT
Please characterize yourself in terms of your interest and involvement with owning dogs, cats, or other pets that could be monitored using the service described?

 
I am not interested in owning pets.
 
I am a casual pet owner and do not get emotionally attached to an animal.
 
Pets are a very important part of my life (“members of the family”).
 
I am an avid pet owner (e.g., breeder, active in shows and clubs, travel with pets).
 
 
 
Please provide any feedback you wish on the service described.
   
 
Please contact [email protected] if you have any questions regarding this survey.
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