Firstly, thank you in advance for your participation in this research study.
I am a graduate student at the University of Illinois at Urbana-Champaign in the United States. The objective of this research is to model consumer purchasing patterns with regard to environmentally friendly products. I would gratefully like to invite your responses to the following questions.
The responses should take about 5-10 minutes to complete. Please be assured that all the responses will be kept confidential and will be used only for research purposes.
Thank you again for your cooperation.
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| Environmentally friendly products can be identified by claims such as recyclable, biodegradable, we are committed to preserve our forests etc. on the product packages. |
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| 2. How strongly do you believe that all products available in the market should be environmentally friendly? Please rate your response on a scale of 1-7. |
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| 3. When you go shopping, do you actively look for environmentally friendly products? |
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| 4. What is your opinion about the reliability of environmentally friendly claims advertised on the product packages? Please rate your response on a scale of 1-7. |
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| 5. How would you rate environmentally friendly products in terms of overall quality as compared to environmentally unfriendly products? Please rate your response on a scale of 1-7. |
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| 6. If both the environmentally friendly and environmentally unfriendly products were equal in terms of overall quality, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| * 7. Assume that overall quality of an environmentally unfriendly laundry detergent is 100%. How much reduction in overall quality would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent? | | |
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| 8. If the overall quality of the environmentally friendly product were less than the overall quality of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| 9. How would you rate environmentally friendly products in terms of functionality as compared to environmentally unfriendly products? Please rate your response on a scale of 1-7. |
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| 10. If both the environmentally friendly and environmentally unfriendly products were equal in terms of functionality, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| * 11. Assume that functionality of an environmentally unfriendly laundry detergent is 100%. How much reduction in functionality would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent? | | |
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| 12. If the functionality of the environmentally friendly product were less than the functionality of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| 13. How would you rate environmentally friendly products in terms of performance as compared to environmentally unfriendly products? Please rate your response on a scale of 1-7. |
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| 14. If both the environmentally friendly and environmentally unfriendly products were equal in terms of performance, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| * 15. Assume that performance of an environmentally unfriendly laundry detergent is 100%. How much reduction in performance would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent? | | |
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| 16. If the performance of the environmentally friendly product were less than the performance of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| 17. How would you rate environmentally friendly products in terms of durability as compared to environmentally unfriendly products? Please rate your response on a scale of 1-7. |
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| 18. If both the environmentally friendly and environmentally unfriendly products were equal in terms of durability, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| * 19. Assume that durability of an environmentally unfriendly laundry detergent is 100%. How much reduction in durability would you be willing to accept for purchasing environmentally friendly laundry detergent instead of the environmentally unfriendly laundry detergent? | | |
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| 20. If the durability of the environmentally friendly product were less than the durability of the environmentally unfriendly product by the amount that you specified in the previous question, how likely would you be to purchase environmentally friendly product? Please rate your response on a scale of 1-7. |
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| 21. How do you decide whether a product is environmentally friendly? |
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| 22. If you think that a particular company is environmentally responsible, how likely would you be to purchase products from this company without looking for environmentally friendly claims on the packages? Please rate your response on a scale of 1-7. |
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| 23. If you think that a particular company is not environmentally responsible, how likely would you be to purchase products from this company? Please rate your response on a scale of 1-7. |
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| 24. If you were not sure whether a particular company is environmentally responsible, how likely would you be to check whether this company is environmentally responsible before purchasing products manufactured by this company? Please rate your response on a scale of 1-7. |
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| * 25. Assume that environmentally unfriendly laundry detergent costs $5. How much extra would you be willing to pay for environmentally friendly laundry detergent that is otherwise equivalent? | | |
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| * 26. Assume that you have to drive 10 miles from your home to purchase environmentally unfriendly laundry detergent. How much extra distance would you be willing to drive to purchase environmentally friendly laundry detergent that is otherwise equivalent? (Please ignore the effects of extra gas consumption for driving more distance) | | |
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| 27. If the environmentally friendly laundry detergent has the same price as the environmentally unfriendly laundry detergent, but you must drive more distance (Please refer to your response to the previous question) to purchase it, how likely would you be to purchase environmentally friendly laundry detergent? Please rate your response on a scale of 1-7. |
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| 28. If the environmentally friendly laundry detergent is available at the same store, but costs more than the environmentally unfriendly laundry detergent by the amount that you specified in question # 25, how likely would you be to purchase environmentally friendly laundry detergent? Please rate your response on a scale of 1-7. |
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30. Your present education level
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* 33. Number of children in your home
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* 35. Your position in your organization
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Between $10,000 and $20,000
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Between $20,000 and $30,000
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Between $30,000 and $40,000
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Between $40,000 and $50,000
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Between $50,000 and $60,000
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Between $60,000 and $70,000
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Between $70,000 and $80,000
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Between $80,000 and $90,000
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Between $90,000 and $100,000
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| * 37. Country of your residence: | | |
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| * 38. State of your residence: | | |
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| * 39. City of your residence: | | |
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| * 40. Country of your nationality: | | |
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I would like to thank you very much for taking your time out to respond to the questions. Again, I would like to assure you confidentiality of your responses and that your responses will be used only for the data analysis purposes.
Thank you again for being part of the research process. I greatly appreciate your assistance.
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