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Surveys
2005
May
E
Effect of Celebrity Advertisment on Brands
Effect of Celebrity Advertisment on Brands
0%
Hello:
You are invited to participate in our survey Effect of Celebrity Endorsement on Brands. In this survey, approximately 100 people will be asked to complete a survey that asks questions about Differnt aspects of Buying behaviour. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Suhas.K.Vijayan at 919820089337 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Please rank in order of preference (1 being the most preferable and 4 being the least preferable)
When thirsty, other than water, what do you prefer to drink?
Aerated drinks
-- Select --
1
2
3
4
Fruit juices
-- Select --
1
2
3
4
Lime water
-- Select --
1
2
3
4
Milk based drinks (e.g. Energee)
-- Select --
1
2
3
4
Kindly rank in order of preference (1 being the most preferable and 3 being the least preferable)
Of the aerated drinks, which do you prefer?
Colas
-- Select --
1
2
3
Orange drinks
-- Select --
1
2
3
Lemon drinks
-- Select --
1
2
3
Which is your favourite cola drink?
Coke
Pepsi
Thums up
Please rank the options (1 being the most important reason and 7 being the least important reason)
What are your reasons for buying a cola?
Thirst quencher
-- Select --
1
2
3
4
5
6
7
Healthy
-- Select --
1
2
3
4
5
6
7
Taste
-- Select --
1
2
3
4
5
6
7
Value for money
-- Select --
1
2
3
4
5
6
7
Gives a sense of identity
-- Select --
1
2
3
4
5
6
7
Glossy ads
-- Select --
1
2
3
4
5
6
7
My favorite star drinks it
-- Select --
1
2
3
4
5
6
7
In the past month what has been your average consumption of cola per week?
Never
Once a week
2-3 times a week
4-6 times a week
More than 6 time a week
Only on special occasions
Does an advertisement influence you in your buying decision?
Yes
No
If Yes, then does it influence you:
Favorably
Unfavorably
Do you think a celebrity endorsement influences the sale of a product?
Yes
No
Who is your favorite star in a cola advertisement? Why?
Definitely Yes
Probably Yes
No influence
Probably No
Definitely No
Suppose you have not tried a product and your favourite celebrity endorses it, in that case would you try the said product ?
Which aspect of a celebrity endorsement influences you the most?
Attractiveness of the Celebrity
Trustworthiness of the Celebrity
Expertise of the Celebrity
The Celebrity itself
Can you identify which brand of cola Shah Rukh Khan endorses?
Coke
Pepsi
Thums up
Dont Know
If your favourite celebrity changes the brand he endorses, will you also shift to that brand ?
Yes
No
Do you think celebrities are morally credible and believe in the products
Yes
No
Which cola advertisements do you recall?
*
Name
*
Age
Loction
Please contact
[email protected]
if you have any questions regarding this survey.
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