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How do you plan to use this product?
 
For Work
 
For School
 
For the Outdoors
 
Other
 
 
 
Select the rating that best describe how you feel about .
NEW CONCEPT
Low
1

2

3

4
High
5
Quality
Price
Trustworthy Brand
Craftsmanship/Design
Value for Price Paid
 
 
 
How interested would you be in using the described service?
 
Not at all interested
 
Not very interested
 
Neutral
 
Somewhat interested
 
Extremely interested
 
Not sure
 
 
 
What features/attributes of this service are the most valuable to you?
   
 
 
 
What do you find least appealing about this service?
   
 
 
 
Overall, how interested are you in buying this service?
 
Not at all interested
 
Not very interested
 
Neither interested nor uninterested
 
Somewhat interested
 
Extremely interested
 
 
 
Based on the description, what price would you expect to pay for the service? Please record one number, not a range.
   
 
 
 
How would you rate the [PRODUCT]'s value for money:
 
Excellent
 
Good
 
Fair
 
Poor
 
Not sure
 
 
 
What aspects of [PRODUCT] were of no benifite to you?
   
 
 
 
What aspects of [PRODUCT] were most beneficial for you?
   
 
 
How did the product's price compare to your expectations?
Poor Fair Good Very Good Excellent
 
 
 
How satisfied are you with regarding the following items?
PRODUCT
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, customer service etc)
 
 
 
How often do you use [PRODUCT]?

 
Once a week or more often
 
2 to 3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less often
 
Do not use
 
 
 
Overall, how satisfied are you with [PRODUCT]?
 
Very Unsatisfied
 
Unsatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is...
 
Much better
 
Somewhat better
 
About the same
 
Somewhat worse
 
Much worse
 
Don't know or never used
 
 
 
How likely are you to recommend [PRODUCT] to others?
 
Definitely will recommend
 
Probably will recommend
 
Not sure
 
Probably will not recommend
 
Definitely will not recommend
 
Never Used
 
 
 
How often do you use [PRODUCT]?
 
daily
 
once/week or more
 
2 to 3 times a month
 
once/month
 
every 2-3 months
 
2-3 times a year
 
 
 
Overall, how satisfied are you with [PRODUCT]?
 
Very Unsatisfied
 
Unsatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
How likely are you to use/purchase [PRODUCT] again?
 
Definitely
 
Probably
 
Might or might not
 
Probably not
 
Definitely not
 
Never used
 
 
 
Would you recommend [PRODUCT] to others?
 
Definitely
 
Probably
 
Might or might not
 
Probably not
 
Definitely not
 
N/A
 
 
 
What recommendations would you offer for improving [PRODUCT]?
   
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