Evaluation of Potential for E-Commerce Services -

Thank you for taking the time to complete the survey. The survey will take about 5 minutes. The responses from this survey will be used to improve the functionality of Ernest Jones' website. In addition, detailed comments and suggestions on how they can improve the site.

How often you visit Ernest Jones website?

When you visit the site, are you using the computer from

Office

Home (including a home office)

Equally from the home and office

Other

Why do you visit the website?
(please check all that apply)?

Looking for general information

Looking for rules/regulations

Browsing products

Looking for promotional offers

looking for news

looking for contact information

research for work/ school

Other

Would you say their website is?

Very attractive

Somewhat attractive

Average

Not very attractive

Not attractive at all

How much effort did you have to take to find their website?

A lot less than I expected

Less than I expected

About what I expected

More than I expected

A lot more than I expected

From what you have seen and your experience with other sites, please rate the following features of the web page:

From your experience, what do you find to be the biggest challenge with using their website?

I am new to the Internet

Information I am looking is not available

Information is not well organized

There is just too much information

Hard to navigate through the information

Takes too long to load a page

Other (please specify)

Did the menu of items on the home page make sense to you?

Yes

No

How did you hear about the Website?

Ernest Jones staff

newsletters/ catalogues

Media (newspaper, radio, TV)

Associate/ friend

Followed link from another webpage

Search engine

Other (Please Specify)

Do you think Ernest Jones should start trading online?

Yes

No

If they do start trading online, would you prefer to..

Purchase online

Purchase in store

Both

What suggestions would you make in order to help Ernest Jones expand or improve their site. What additional information or features would you like to see added to the site?