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Hello! We are Mélodie & Brigitte and we are studying marketing communication and advertising at IHECS (Brussels). Our final media work deals with fetish clothing promotion. We need some information to make a good work so... Help us by answering the following survey, it only takes a few minutes! Your answers will remain strictly anonymous.
 
 
GENERAL QUESTIONS ABOUT YOUR ACTIVITIES
* What kind of music do you listen to?
 
Punk / Ska
 
Black metal / Metal / Neo metal / Hardcore
 
Rock / Alternative rock / Soft rock / Pop rock
 
Drum'n'Bass / Breakcore / Jungle / Hardcore
 
Hip-hop / Rap / R'n'B / Soul
 
Techno
 
Dance
 
Pop
 
Chanson française
 
Other
 

 
 
 
* How often do you go out at night?
 
Less than once a month
 
Once or twice a month
 
About once a week
 
Several times a week
 
 

* Do you sometimes go to concerts?
Yes No
 
 
 
If yes, what bands or artists did you see recently?
   
 
 

* Do you sometimes go to parties or to disco's?
Yes No
 
 
 
If yes, where did you go recently? (give details about the city, the kind of music...)
   
 
 

* Do you sometimes go to raves or free parties?
Yes No
 
 
 
If yes, where did you go recently? (give details about the city, the kind of music...)
   
 
 

* Do you sometimes go to pub's or bar's?
Yes No
 
 
 
If yes, what pub's and bars? (give details about the city, the kind of music...)
   
 
 
CLOTHES & SHOES
Strongly Agree Agree Neutral Disagree Strongly Disagree
What I wear is very important for me when I go out!
 
 

* Where do you buy your clothes?
 
H&M / Bershka
 
Pimkie / Jennyfer
 
Prive Joke / Under Elvis / Gus
 
Episode, Bernard Gavilan (second hand clothes)
 
Zara / Promod / Mango / Célio
 
Hard rock market / Galerie Agora / Dinky
 
Tommy Hilfinger / Belle Rose / Ralph Loren
 
C&A / Carrefour
 
Inno
 
My clothes are made by myself
 
Other
 

 
 

* Do you sometimes buy clothes on the Internet?
Yes No
 
 
 
If yes, on what websites?
   
 
 
A question only for women...
Where do you buy your underwear?
 
Women Secret
 
Etam Lingerie
 
H & M
 
Specialized boutiques
 
Sex shops
 
Other
 

 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I go out without thinking about the shoes I wear! Shoes are shoes!
 
 
 
* Where do you buy your shoes?
   
 
 
FETISH SHOPS & PRODUCTS
* What do you think about LATEX?
Dislike Like
 
 

* What do you think about LEATHER?
Dislike Like
 
 

* What do you think about VYNIL?
Dislike Like
 
 

* Could you wear those you prefer?
Yes No
 
 

* Do you know people wearing latex, vynil or leather when they go out?
Yes No
 
 

If yes, how old are they?
 
15-18
 
19-25
 
26-35
 
+ 35

 
 
Have you ever heard about the following shops?
yes no
* Boutique Minuit (Brussels)
* Demonia (Paris)
* Paradisio (London)
* Dinky (Brussels)
* Caviar & Champagne (Brussels)
 
 
 
If you know one of those shops, did you buy something? What did you buy?
   
 
 
 
* What does the word "fetish" mean to you? Give a personal definition.
   
 
 
 
* Give 3 adjectives you link with the word "fetishism".
   
 
 

* Do you link fetishism with sado-masochism?
Yes No
 
 
 
* What would you think if someone in your surrounding wore fetish clothes(latex tops, leather dresses, corsets, high-heeled shoes...)to go to parties?
 
Original
 
Vulgar
 
Schoking
 
Cool / Fun
 
Sexy
 
 
IDENTIFICATION
How old are you?
 
less than 15
 
16 - 25
 
26 - 35
 
36 - 45
 
46 - 55
 
more than 55
 
 

What gender are you?
Male Female
 
 

* Where do you live?
 
Bruxelles
 
Brabant Wallon
 
Brabant Flamand
 
Hainaut
 
Liège
 
Namur
 
Luxembourg
 
Flandre orientale
 
Flandre occidentale
 
Limbourg
 
Anvers
 
 

* Are you...
 
single
 
with someone
 
married
 
divorced
 
widowed

 
 

Hello! We are Mélodie & Brigitte and we are studying marketing communication and advertising at IHECS (Brussels). Our final media work deals with fetish clothing promotion. We need some information to make a good work so... Help us by answering the following survey, it only takes a few minutes! Your answers will remain strictly anonymous.
 
Please contact [email protected] if you have any questions regarding this survey.
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